In order to develop a program whereby people can be educated to appreciate and choose the best contemporary designs among the many textiles that are available, it is necessary to know which types of textiles, if any, among those designed in the modern manner, the public accepts, which it rejects, and the factors that influence selection. This study was made to discover those factors -- such as color, subject matter, and utility -- that determine popular choices in a representative group of well-designed modern printed textiles which were available on the Dallas market. The textiles were placed on public exhibition at the Dallas Museum of Fine Arts.