This study investigated how two college newspapers cover race and how the papers employed racial stereotypes when describing sources. One of newspapers is a student-produced paper at a private university. The other is a student-produced newspaper at a public university. The study conducted content analyses of front-page news stories in both college newspapers. The sources in the story were analyzed for racial stereotypes. Stereotypes were identified based on frames used in modern racism research. A t-test and chi-square were used to compare the coverage of minorities to Whites. Once the quantitative content analysis was completed, I used textual analysis to identify what ways the news stories used stereotypical coverage of minorities. The study used critical media theory.

Most newspapers today are struggling to survive in an increasingly fragmented and digital media environment. How have their owners or corporate parents shaped or adapted their business practices to in order to thrive? This question guides the overall approach to this study. The focus is on one newspaper, the Dallas Morning News. In particular, how has the News used corporate messages to respond to the changing media landscape? This study employs forms of rhetorical and discourse analysis to determine the effectiveness of the News' corporate messages during a 10-year period in order to answer this question. This study finds that the News used inconsistent and ineffective corporate communications throughout this tumultuous period.

The purpose of this study is to examine gender bias in sports media from the perspective of the sports columnist. The research analyzed 1,082 sports columns written by ten columnists (five male, five female) at newspapers across the United States. The columns were scrutinized to determine if the column subject was male or female. Results found that 84.4% of the sports columns were written about male athletes or men's sports compared to only 9% devoted to female athletes and women's sports. The research also found that female sports columnists write about female sports 12.7% of the time, while male sports columns only dedicate 6% of their columns to female athletes or women's sports. Newspapers with a larger circulation were more likely to have sports columns about female sports than were newspapers with smaller readerships. Six of the columnists were then interviewed to get their opinions on gender issues in sports journalism.