Interview with Bertha Rosenzweig, co-founder of Tex-Glass, Inc. in Decatur, Texas. The interview includes Rosenzweig's personal experiences about her education in New York, and having a teaching career. Rosenzweig talks about her family background, her knowledge of her husband's family background and his life in Europe during the Hitler era, his technical training, work in glass factories, starting his own glass factory in Vienna, fleeing Nazis and migrating to Greece, the Jewish underground in Central Europe, fleeing to Egypt, Palestine, and his migration to the U.S. Additionally, Rosenzweig talks about their meeting and marriage, work in Canada and Mexico, opening a glass factory in Athens, Texas, moving to Decatur, employee relations, products and the production process, the distribution system, financing methods, her managing the business, sale of the business, and reparations from the Austrian government.

Interview with Clarence and Nona Scantlin, business-owners from Forth Worth, Texas. The Scantlins discuss their respective family histories and upbringing, their marriage, Clarence's work with Sandegaard's and Adam's grocery store and A&P Tea Company, starting his own grocery business, how the grocery and meat market were run, finances, quitting the grocery business, opening a business in furniture refinishing, how it was ran, and retirement.

Interview with Ernest Griffith, owner and operator of Griffith's Independent Ginner. The interview includes Griffith's personal experiences about education in Texola, Oklahoma, part-time employment as cotton picker, and being involved in building cotton gins and operating drug stores. Griffith also talks about his family background, the operation of Griffith and Stith cotton gin, buying cotton and retaining cotton seed, variations in cotton prices, sale of coal to farmers, buying grain for Kimball Milling Company, Weinert cotton gin personnel, significant changes in the cotton ginning business during thirty years, the ginning procedure, and civic and trade association activities.

Interview with Richard Rogers, president of Mary Kay Cosmetics. The interview includes Rogers' personal experiences about forming a company. Rogers talks about his mother's (Mary Kay) selling career and its impact on her own company, relations with sales personnel, marketing and sales motivation, the wig business, pricing, the dual management system, legal aspects and government regulations, his views on government regulation, self-regulation, consumerism, product quality, reasons for going public with stock, financing methods, contract and private labeling, budgeting, expansion, reasons for the success of Mary Kay Cosmetics, specialization vs. diversification, building a management team, and his views on motivational differences between men and women.

Interview with cosmetics entrepreneur Mary Kay Ash. The interview includes Ash's personal experiences about her early sales career and its impact upon her future business philosophy, methods, and the success of Mary Kay Cosmetics. Ash talks about planning prior to launching the company, problems and solutions in the beginning, early legal problems with competitors, her concern for women's opportunities, development and growth of sales, the role of her children in the company, methods of recruiting, training, and attitude building, marketing and sales techniques, incentive plans, sales territories, pricing, the party plan, employee promotion, her views on successful managerial traits and on the motivational differences between men and women, applying the Golden Rule toward employees and customers, her attitudes and philosophy toward employee relations, using her intuition in decision making, and reasons for the growth of Mary Kay Cosmetics.