Photograph of Herman Clark handing wrapped gifts to an unidentified woman. She is holding gifts on one hand while holding a cowbell with the other. They look at each other and appear to be speaking.

Photograph of Johnny Sullivan and an unidentified man at a party. Sullivan is wearing a vertical striped blazer and is holding a cowbell and an envelope, which he is looking at. The other man has his left hand on Sullivan's shoulder and is looking off to the right of the image and smiling. They are standing behind a table that has stacked cups and a plant on it.

Photograph of Roy Bacus handing cowbells to Johnny Sullivan and an unidentified woman. Bacus is standing in the middle of the group, and has his arms crossed left over right on his chest and in each hand he holds a cowbell. Sullivan and the woman are both reaching out to grab the cowbells from Bacus. Sullivan is in profile and is looking off to the left while Bacus and the woman are looking straight at the camera. They are standing behind a table with stacks of cups, a fake plant, and a coffee pot on it.

Photograph of WBAP farm editor, Calvin Pigg, posing for a portrait while holding a chainsaw. He looks directly at the camera with a blank expression on his face. He wears a patterned shirt, bolo tie, glasses, and a hat.

Photograph of a photo of a church building with cars parked in the surrounding streets.

Photograph of the inside of the Kruger's Jewelers store.

Photograph of what appears to be several moving objects at the Jack Daniels distillery in Lynchburg, Tennessee. This photograph was taken for Gardner Advertising Company on Joe Clark's second trip to Jack Daniels Country.

Photograph of three unidentified men standing in front of a Rambler brand car on a sound stage. The car is sitting in front of a dark curtain that is hanging from the ceiling and arranged in a L-shape. On the curtain near the trunk of the car is a design on the curtain that looks like flower petals in a wavy circle. Behind the hood of the car, there is a sign that looks like a road sign against the curtain the says "Rambler Dallas-Tarrant County Rambler Dealers". There is a WBAP-TV camera in front of the men on the left side of the image.

Photograph of a group of people at the station booth at the fair. People are either sitting or standing and watching something that is not in the frame.

Photograph of Jim Morgan speaking into a microphone and interviewing two children on set. A curtain backdrop can be seen behind them with various furnishings.

Photograph of WBAP farm editor Calvin Pigg in a suit and tie. He looks off to the side with a blank expression on his face. His hair is slicked back.

Photograph of WBAP farm editor, Calvin Pigg, looking to the right of the camera with a blank expression on his face. He is dressed in a dark suit and tie.

Photograph of WBAP-TV's studio light setup. There are electric lights hanging from the ceiling. Two video cameras can be seen in the background.

Photograph of a television studio filled with various equipment.

Photograph of a television studio filled with various equipment.

Photograph of WBAP-TV's studio light setup. There are electric lights hanging from the ceiling. Two video cameras can be seen in the background.

Photograph of a group of men opening a crate that contains large tape equipment. A man standing to the right is trying to open the crate with a crowbar.

Photograph of a group of men lifting tape equipment into a film studio. A plastic sheet covers the equipment.

Photograph of a group of men moving tape equipment into a film studio.

Photograph of men installing new tape equipment in the film studio. In the background, a man has a cigarette in his mouth.

Photograph of a group of men carrying new tape equipment into a film studio.

Photograph of a group of men carrying a large tape machine into the film studio.

Photograph of a group of men lifting a large tape equipment in a film studio.

Photograph of a group of men moving a large tape machine.