Photograph of a Santa Gertrudis heifer. The photograph was enclosed in a folder 2000.034.027a and referenced to in letter 2000.034.027b. The heifer is haltered and being held by a man to far right of photo. The man is also holding a show stick which he is using to position the heifer's right front hoof. The heifer is posed in the grass in front of a tin building. Back of photograph in pencil: "Aug 1970 No [underlined]. Stamped in purple: "Photo by The Santa Gertrudis Journal box 2386 ED 6-3611 Fort Worth, Texas".

Photograph enclosed in folder 2000.034.027a with reference letter 2000.034.027 of a Santa Gertrudis sale bull. The bull has an "8" branded near his left shoulder, a "101" (?) above rump, and an "O" on left flank. The haltered bull (full side view; bull facing camera) is standing in a stock pen. Rear ends of three white Brahmans on right. A Chevrolet pick up truck on far right with wooden stock pen partitions to the right of the truck. Back of photo in pencil: "Aug 1970 No [underlined]. Stamped in purple on back: "Photo by the Santa Gertrudis Journal Box 2386 ED 5-3611 Fort Worth, Texas".

Photograph enclosed in folder 2000.034.027a with reference letter 2000.034.027 of a Santa Gertrudis sale bull. The haltered bull (being held by unseen person on left who is also holding a show stick pointed to left side of bull) is standing in front of a tin barn with a gavel driveway in front. Three storage tanks (two above ground and one on ground) and a small brick, tin roofed building on left of photograph. Back of photograph in pencil: "Aug 1970 No [underlined]". Stamped in purple on back: "Photo by The Santa Gertrudis Journal box 2386 ED 6-3611 Fort Worth, Texas".

Photograph enclosed in folder 2000.034.027a with reference letter 2000.034.027 of a Santa Gertrudis sale bull. The haltered bull (being held by unseen person on left who is also holding a show stick pointed to left side of bull) is standing in front of a tin barn with a gavel driveway in front. Two metal storage tanks and a utility pole in left background. Back of photograph written in pencil: Aug 1970 No [underlined]. Stamped in purple on back: " Photo by The Santa Gertrudis Journal Box 2386 ED 6-3611 Fort Worth, Texas".

Letter with "The Santa Gertrudis Journal" letterhead reads: Roger B. Letz, Publisher P. O. Box 2386 Fort Worth, Texas 76101 August 10, 1970 Mr. Walter W. Cardwell, Jr. P. O. Box 1018 Lockhart, Texas Dear Walter: Attached are two pictures each of four of your Pioneer Sale heifers, one picture of one of the heifers and four pictures of the sale bull. Also included is a suggested layout of a page ad, which includes all six pictures. You will need to fill in appropriate remarks about each animal under its picture. The promotion of these sale cattle could be done in any of the following ways. 1. Run the attached layout in both the September and October issues. 2. Increase the size to two pages to run in September, thereby making the pictures larger; run a follow up smaller ad of a half page in the October issue. 3. Do not run a picture of all of the heifers - use only one or two. We will need to have the layout, copy and pictures you want to use in September by August 20. Sincerely yours, [signed] Roger Roger B. Letz RBL/mm Encs."

Photograph of a Santa Gertrudis heifer. The photograph was enclosed in a folder 2000.034.027a and referenced to in letter 2000.034.027b. The haltered (man's hand visible with lead rope on far right) heifer has a tag in his left ear with "137" printed on it. The heifer is standing in the grass in front of a tin building. A Chevrolet truck is parked to the right. Back of photo in pencil: "Aug 1970 No [underlined]" . Stamped in purple: "Photo by The Santa Gertrudis Journal Box 2386 ED 6-3611 Fort Worth, Texas".