This study compares the staff structures and the employment opportunities of Dallas area businesspapers and company publications. The study has five main purposes. They are (1) to examine the staff organization of various Dallas area business publications, (2) to examine the job roles and responsibilities within each type of publication, (3) to determine the education requirements for employees, (4) to determine the experience requirements for employees, and (5) to evaluate business and industrial journalism as a career choice for journalism graduates in the Dallas area.

The problem of this study was to determine how well the public information office of the Dallas Police Department performed in three public relations areas: staff consultation, employee communication, and press relations. Interviews were conducted with the command staff of the Dallas Police Department and with nine mass media representatives who had regular contact with both the police department and the public information office. Their answers were compared with public relations principles taken from literature in both the general public relations and the police public relations fields to see if the public information office was succeeding or failing in performing its staff-consultation, employee-communication, and press-relations functions.

This study was concerned with determining the amount of exposure high school students have to mass media and their attitudes toward news. The purposes of this study were to find how much time high school students devote to newspapers, radio, television, and magazines for entertainment and information, to discover which publications or channels students are most interested in and why; to find out specifically what young people read, listen to, and watch; to discover how most of them get their news information; and to determine positive and negative feelings toward media news.

The purpose of this study was to specify quantitatively the meanings and images of eight branches of journalism as perceived by a selected group of college students majoring in journalism. The problem of this study was to identify the locations of these meanings, using a semantic differential, as points in a three-dimensional semantic space consisting of evaluation, potency, and activity dimensions. The study was also designed to test two hypotheses. Hypothesis One was that there would be a significant difference between the male and female groups in their perception of the same concept about a journalism branch. Hypothesis Two was that there would be a significant difference between two concepts perceived by the members of the same sex group.

This study determined attitudes held by metropolitan city editors in Texas toward current journalism instruction in colleges and universities. An open-ended questionnaire was mailed to city editors of newspapers in Texas with circulation over 50,000.

This study was concerned with the subject-matter content and source of photographs at three small-city and three metropolitan Texas newspapers. An analysis was conducted over a fourteen-day period at six daily newspapers: The Dallas Morning News, The Fort Worth Star-Telegram, The Houston Chronicle, The Sherman Democrat, The Paris News, and The Midland Reporter-Telegram.

This study looks at thirty of the largest Newspaper in the Classroom (NIC) programs being operated in the United States. The researcher employed the questionnaire survey method to achieve quantitative and qualitative results.

This study presents a detailed analysis of the public relations organization, objectives, and practices of Southwestern Bell Telephone Company, Dallas, Texas. Information sources included interviews with telephone company public relations personnel, company publications, and other publications. The five chapters deal with the history and development of the company and its public relations program, and the organization, functions, and operations of the public relations department. With a long and varied history of public relations activities, the company executes numerous activities for employees, customers, educational institutions, the community, stockholders, and the media. The study recommends that the department establish a committee to formulate long-range public relations goals, initiate a management orientation program, and advertise in area high school and college publications.

This study presents a picture of Martin Luther as a pioneer in mass communications. The text is divided into four sections and the conclusion; Martin Luther: man and his world, Luther and the German printing press, propaganda devices in Luther's Primary Reformation Treatises of 1520, and, propaganda and mass communications in Luther's liturgical reforms, religious broadsides, and preaching. The final remarks pertain to Luther's effect upon the reordering of society in the Western world.

The problem of the study was to analyze conditions of the South African press, including effects of apartheid legislation on the free flow of information. The method of research was mail questionnaire to editors of twenty-two South African daily newspapers. The study showed that the South African press is restricted by legislation and additional laws are expected. Other information from the study includes the following: at least four main laws impede the free flow of information; the press has ready access to government officials; Die Burger and The Star are considered the most influential newspapers; and Prime Minister Vorster's recent advice that the press "put your house in order" seems aimed largely at key English-language newspapers.

Market Place is a home furnishings trade magazine circulated free to approximately 35,000 employees in the home furnishings industry. The problem with which this investigation is concerned is that of determining whether three demographic characteristics, including type of business, position, and experience, affect frequency of readership or influence of the magazine. Questionnaires were mailed in the spring of 1975 to a random sample of 1,000 recipients of Market Place. Analysis of the data showed that, although most of the recipients have a high frequency of readership of Market Place, the groups hypothesized to read most frequently and to be most influenced by the magazine did not read and were not influenced most frequently.

The purposes of this study were (1) to identify the reasons for and the processes of underground communication in Russia since the seventeenth century and (2) to utilize the information to interpret the clandestine media's significance. The study concluded: (1) underground media have evolved because Russian governments have oppressed free speech; (2) dissidents have shared similarities in the methods of illicit communications; (3) whereas the earlier clandestine press tended to be either literary or political, today's samizdat is a synthesis of many varieties of dissent; (4) underground media have reflected the unique characteristics of Russian journalism; and (5) the Chronicle of Current Events is unparalleled as a news journal in the history of Russian dissent.

This study gathers demographic data on members of three Dallas racquet clubs, determines what media will reach club members, discerns facilities that members expect from their racquet club, and suggests ways the data can be used in an image program. Five chapters make up this study. Chapter I explains the purposes of the study and tells how research was conducted. Chapter II explains the steps in building a corporate image. Chapter III gives research results. Chapter IV explains how data gathered it into the total image program for a racquet club. Chapter V concludes. Members desired good tennis facilities above anything else in a racquet club.

The study focused on the positive or negative direction shown in 57 articles from ten English-language magazines covering the 1973 military coup in Chile, September 1 to December 31, 1973, inclusive. Magazines chosen were from the fields of news, religion, opinion, and business. Direction was determined by comparing individual thought units within articles against a category table comprising mutually exclusive pairs of thought units. Directional value of each article was determined by positive and negative ratios. Results showed a wide variation in scores, with news magazines adhering most closely to the objective ideal. Recommendations for further study included long-term study of single magazines or classes of magazines for direction, and an expanded mathematical analysis.

The study determines and evaluates changes in the 10:00 p.m. newscasts of the Dallas-Fort Worth network affiliates following personnel and ownership changes, and a reduction in length of one station's newscast. Scripts and audio recordings of the newscasts were collected during four-week periods before and after the changes. The data were analyzed and supplemented with interviews conducted with the stations' news directors and producers. Conclusions drawn were that ownership changes had more impact on the presentation of the news than on its content, changes in anchormen and producers had more effect on presentation than on content, and a reduction in news time caused changes in the content of a television newscast.

Changes of ownership, a seeming lack of interest in history, several deaths, and a fire prompted this study into the history of The Weatherford Democrat. Data for the thesis came from back issues of The Democrat, Ayer Directory of Newspapers and Periodicals, letters from former publishers, and personal observations and experiences of the writer, who worked on the paper 14 years. All but about a dozen years of the back issues are available. The thesis is written in chronological order, dating from the beginning in 1895 to 1967, when the Donrey Media Group gained control, ending local ownership. The Democrat is the survivor of more than 20 newspaper ventures in the city and is still the principal county paper.

This study was conducted to detail the history of The Arlington Citizen-Journal newspaper and its editors and the effect of an active newspaper on the orderly growth of a town. The Arlington Citizen-Journal evolved from a merger of two Arlington weekly newspapers, The Arlington Journal and The Arlington Citizen, which for more than fifty years reported Arlington happenings. The study includes historical information about the city, its people, and its institutions, and direct quotations of both editorial comment and news reports of Arlington events and people. It was found that throughout the years of Arlington's rapid growth, The Citizen-Journal was a vital force behind its citizens.

This study is a content analysis of the coverage in Time, Newsweek, and U. S. News & World Report on Spiro Agnew from August 13 to October 22, 1973, and is concerned with the use of leaks as determined by analyzing the levels of attribution and the attitudes of the magazines toward leaks. All three magazines used approximately equivalent amounts of material from concealed sources. Time and Newsweek defended the use of leaks; U. S. News & World Report attacked their use. The perils inherent in using information from concealed sources make it necessary to consult as many sources as feasible when following a controversial story.

This study presents detailed analyses of public relations practices of the Communications Services Department, Dallas (Texas) Power & Light Company. Information sources included interviews with company personnel, company publications, and other publications. Four chapters deal with unique problems with which the electric utility industry in the United States is confronted; history and development of the electric power industry in Dallas; history and development of Dallas Power & Light Company, and organizations, functions, and operations of Communications Services Department of Dallas Power & Light Company. The study finds much strength in the department, but recommends several minor writing and clerical changes in the department's practices. It recommends further scholarly examination of public relations activities in other electric utilities.

This problem's investigation deals with gauging the artistic influence, if any, pioneer editorial cartoonist John Knott had on his successors, Ficklen and McClanahan. Information was gathered through interviews and the pages of the Dallas Morning News. Organization is as follows: introduction, biography and art of Knott, biography and art of Ficklen, biography and art of McClanahan, summary and conclusion. The study found minimal artistic influence by Knott on the cartoons of Ficklen and McClanahan. Compared to Knott, Ficklen and McClanahan had different art backgrounds, cartoon styles, personal and political beliefs. Knott's successors admired different artists, drew during a different editorial page emphasis and had more freedom in cartoon selection than Knott did. Neither Ficklen nor McClanahan listed Knott as an artistic influence.

To determine professional and educational backgrounds of photography teachers in Texas secondary schools, a questionnaire was sent to all eighty-seven. Sixty-five responded. The study found that the majority (a) were not certified to teach industrial arts as required by the state; (b) taught only three classes of photography; (c) did not handle publication photography; (d) had less than the required twelve hours of photography education; (e) had some professional experience; and (f) planned to continue their photography education although their school systems did not require it. The study (a) concluded that students receive a basic, technical education in photography, but the program suffers from lack of money and administrative support; (b) recommended that the state agency reevaluate its approach to and implementation of the program.

In fifty years, Houston Harte guided an organization that grew from one afternoon daily to a chain of nineteen newspapers in six states, and one television station. Much of the civic activity in San Angelo, his hometown, revolved around Harte from 1930 until 1970. He knew many politicians, such as Lyndon Johnson, and was willing to ask their help. Harte's major contributions were retaining Goodfellow Air Force Base's active status, helping San Angelo College attain four-year status, and influencing General Telephone Company of the Southwest to locate its headquarters in San Angelo. His numerous other projects were of lesser magnitude. This study probes Harte's sources of power, examining why he was successful in getting the projects he wanted for his community.

This problem's investigation deals with the influence of sports photographer Al Panzera upon staff photographers at four major metropolitan newspapers in the Dallas-Fort Worth area. Information was gathered through interviews, periodicals, and the pages of the Fort Worth Star-Telegram. The study found Panzera to be influential in varying degrees upon all photographers interviewed. He proved most influential with beginners, especially in the 1940's and 1950's. He influenced advanced photographers to a limited extent. Areas of influence included his techniques, abilities, personality, and tenure with Star-Telegram.

The problem of this study was to determine whether any relationship existed between foreign students' cultural and economic backgrounds and their attitudes toward American advertising and advertising media. The major findings of this study were that foreign students had a slightly favorable attitude toward American advertising and spent a great deal of time with American mass media. The stage of economic development of foreign students' home countries and the length of time foreign students stayed in the United States were powerful group predictors of their attitudes toward American advertising.