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Department of Merchandising and Digital Retailing
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Department of Merchandising and Hospitality Management
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Department of Merchandising and Digital Retailing
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Merchandising
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Merchandising
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Investigation of a Consumer's Purchase Intention and Behavior towards Environmentally Friendly Grocery Packaging
Exploring the Circularity of Fast Fashion Using Goal Framing Theory
Best Practices in Targeted Advertising for Fashion Entrepreneurs
Consumer Compulsive Buying and Hoarding in a World of Fast Fashion
Evaluating the Role of Design in the Apparel Industry in the United States
The Perception of Western Wear Status Symbols Among Western Wear Consumers
Using the S-o-r Model to Understand the Impact of Website Attributes on the Online Shopping Experience
The Influence of Interactivity and Online Store Atmospherics of a 3-D Retail Store in Second Life on Consumer Purchase Intentions
Generation Y Attitudes toward Mobile Advertising: Impacts of Modality and Culture
Impacts of Blogging Motivation and Flow on Blogging Behavior
The Effect of Consumer Shopping Motivations on Online Auction Behaviors: An Investigation of Searching, Bidding, Purchasing, and Selling
Effects of Hedonic and Utilitarian Shopping Satisfaction on Mall Consumption
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