Degree Discipline
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The Elimination of Cigarette Broadcast Advertising: A Model for Analysis and Prediction
The problem with which this investigation is concerned is that of determining whether or not the history of cigarette advertising in broadcasting developed a pattern from which a model could be abstracted and applied to other product advertisements deemed "controversial" in broadcasting. The history of broadcast cigarette advertising is analyzed in an attempt to abstract a model, The .assumption is made that this model could be capable of predicting future regulation or elimination of broadcast advertising of controversial products.
Date:
May 1973
Creator:
Woodby, Kathleen Ruth
System:
The UNT Digital Library