Script from the WBAP-TV/NBC station in Fort Worth, Texas relating a news story.

Interview with Ada Reed and Bob Brewer, owners and operators of A. B. McGill and Company General Merchants. In the interview, the Brewers discuss their family backgrounds, marriage, losses on charge accounts during the Great Depression, the change from clerk-service to self-service operation of the store, the credit business, purchasing clothes at the Dallas fashion market, customer interests, changes in product lines, commercial and residential growth in the Bertram area, using direct mail and radio advertising, their involvement with the Texas Retail Association, factors in developing a successful business, and civic activities. The interview includes an appendix with a flyer, photographs, articles, and letters.