Interview with Arthur and Louise Caillet Dieterich, owners and operators of Hermosa Farms, Dallas, Texas. The interview includes the Dieterich's personal experiences about farming in Dallas, education, and establishing Hermosa Farms. The Dieterich's talk about their family backgrounds, Arthur's employment as operator of dairy cooperative with his brother in El Paso, Texas, the effect of the Great Depression on Dallas dairy businesses, milk processing and delivery operations, a typical day on a dairy farm, their change from retail to wholesale business, developing dairy herd, their cooperation with agricultural experiment stations, personnel practices, and civic and trade association activities. The interview includes an appendix with a family history written by Louise Caillet Dieterich.

Interview with Herman W. Lay, executive committee chairman of Pepsi Co., Inc., from Greensville, South Carolina. Lay discusses his childhood and education, his earlier jobs, working in distribution during the Depression, buying the Barrett Food Company and founding H. W. Lay & Co., Inc., the company's growth and expansion, merger with the Frito Co. and gaining nationwide distribution, buying the Red Dot Co., merger with Pepsi, continued expansion, work with Eastern Bloc countries, establishment in the Arab world, the Japanese market, involvement in the Dallas economy, and words on successful entrepreneurship.