Presented by the Humble Oil & Refining Company, this production reviews college football highlights from the Southwest Conference during the 1956 season. Narrator Kern Tips recaps regular season conference games between the Baylor University Bears, Texas Tech University Red Raiders, University of Arkansas Razorbacks, Southern Methodist University Mustangs, Rice University Owls, University of Texas at Austin Longhorns, Texas A&M University Aggies, and Texas Christian University. It also takes a break from game highlights to feature several members of the 1956 All-Southwest honor team. At the conclusion, the film follows Southwest Conference champion TCU to the Cotton Bowl Classic game against Syracuse University.

Script from the WBAP-TV station in Fort Worth, Texas, covering a news story about Southwest conference faculty representatives meeting with a committee from Texas Tech to take the first steps toward integrating the school into the larger athletic body.

Photograph used for a story in the Oklahoma Times newspaper. Caption: "It took only one look for Bill West to become a convert."

Script from the WBAP-TV station in Fort Worth, Texas, covering a news story about the intentional burning of the roof of a coliseum in Lubbock.

Letter, using Western Union, from Fred Chandler, Jr., to R. I . Mehan discussing information about payment options for a tract of land.

Student newspaper from Tom S. Lubbock High School in Lubbock, Texas that includes local and school news along with advertising.

Student newspaper from Tom S. Lubbock High School in Lubbock, Texas that includes local and school news along with advertising.

Student newspaper from Tom S. Lubbock High School in Lubbock, Texas that includes local and school news along with advertising.

Student newspaper from Tom S. Lubbock High School in Lubbock, Texas that includes local and school news along with advertising.

Student newspaper from Tom S. Lubbock High School in Lubbock, Texas that includes local and school news along with advertising.

Student newspaper from Tom S. Lubbock High School in Lubbock, Texas that includes local and school news along with advertising.

Student newspaper from Tom S. Lubbock High School in Lubbock, Texas that includes local and school news along with advertising.

Student newspaper from Tom S. Lubbock High School in Lubbock, Texas that includes local and school news along with advertising.

Student newspaper from Tom S. Lubbock High School in Lubbock, Texas that includes local and school news along with advertising.

Video footage from the WBAP-TV station in Fort Worth, Texas to accompany a news story about the intentional burning of the roof of a coliseum in Lubbock.

Monthly newsletter of the High Plains Underground Water Conservation District No. 1, discussing the field of underground water. Topics include profiles of water conservation research, annual pre-plant soil moisture survey data, annual Winter Water Level measurement data, and information about the latest water conservation tips.

Monthly newsletter of the High Plains Underground Water Conservation District No. 1, discussing the field of underground water. Topics include profiles of water conservation research, annual pre-plant soil moisture survey data, annual Winter Water Level measurement data, and information about the latest water conservation tips.

Monthly newsletter of the High Plains Underground Water Conservation District No. 1, discussing the field of underground water. Topics include profiles of water conservation research, annual pre-plant soil moisture survey data, annual Winter Water Level measurement data, and information about the latest water conservation tips.

Monthly newsletter of the High Plains Underground Water Conservation District No. 1, discussing the field of underground water. Topics include profiles of water conservation research, annual pre-plant soil moisture survey data, annual Winter Water Level measurement data, and information about the latest water conservation tips.

Monthly newsletter of the High Plains Underground Water Conservation District No. 1, discussing the field of underground water. Topics include profiles of water conservation research, annual pre-plant soil moisture survey data, annual Winter Water Level measurement data, and information about the latest water conservation tips.

Monthly newsletter of the High Plains Underground Water Conservation District No. 1, discussing the field of underground water. Topics include profiles of water conservation research, annual pre-plant soil moisture survey data, annual Winter Water Level measurement data, and information about the latest water conservation tips.

Monthly newsletter of the High Plains Underground Water Conservation District No. 1, discussing the field of underground water. Topics include profiles of water conservation research, annual pre-plant soil moisture survey data, annual Winter Water Level measurement data, and information about the latest water conservation tips.

Monthly newsletter of the High Plains Underground Water Conservation District No. 1, discussing the field of underground water. Topics include profiles of water conservation research, annual pre-plant soil moisture survey data, annual Winter Water Level measurement data, and information about the latest water conservation tips.

Monthly newsletter of the High Plains Underground Water Conservation District No. 1, discussing the field of underground water. Topics include profiles of water conservation research, annual pre-plant soil moisture survey data, annual Winter Water Level measurement data, and information about the latest water conservation tips.