This thesis concerns the utility of including the art of hand lettering in a curriculum of a university advertising art program. Data secured from 155 questionnaires sent to 266 advertising firms in five states were analyzed by simple descriptive statistics including frequency counts and percentages. Two hypotheses were examined, and it is concluded that hand lettering is still needed in advertising art and should be taught in university art programs.

This study traces the history of debutante presentations in Dallas, Texas, from 1884 to 1976. Manuscript materials, organizational collections, interviews, and published sources were used to document and establish past and present information. The problem is organized topically and treated in chronological order within each subject. The role of four bachelors' clubs, Idlewild, Terpsichorean, Calyx, and Dervish, is emphasized and the influence of a business known as Party Service is considered. The evidence gathered for this work suggests the following conclusions: that a complicated and lavish process has evolved, that the influence of heritage and family prominence has gradually eroded, that emphasis centers now on the recently financially successful families, and that despite these changes, the ritual of debutante presentations in Dallas remains strong.

Production dynamics in the phytoplankton community of a mesotrophic Texas reservoir were measured weekly over a four month period using 14C incubation and ATP assay methodologies. Assimilation values of 14C ranged from 0.2 to 45 ug C 1 hr1 - . Significant positive and occasionally negative changes in biomass (i.e. viable organic carbon) were observed in short term (4 hr) in situ incubations juxtapo-sitioned with the 14C experiments; viable organic carbon production, estimated with the ATP assay, ranged from -25 to +50 ug C 1l1hr1. Carbon assimilation and biomass changes did not correlate in either short term (4-5 hr.) or over the study period (6 months). However, weekly biomass trends were predicted by relative positive or negative biomass changes in the short term incubations. Biomass measurements gave a more sensitive insight into production dynamics in the phytoplankton community than did carbon assimilation measurements.

The purpose of the study was to compile a catalog of two sections: (1) a comprehensive, alphabetic, annotated list of North Texas State University (NTSU) Library films (the general catalog); and (2) a classified and cross-referenced film and broadcasting filmography of NTSU Library films. The catalog represents all films available for distribution from the NTSU Library as of July, 1976. The cataloging and compilation process is described. An analysis is made of the NTSU Library film collection. The titles of 13 films are recommended for addition to the collection.

The purpose was to investigate career expectations and goals of junior and senior fashion merchandising majors at North Texas State University and to compare findings with expectations for trainees of retail employers with executive training programs in the Dallas-Fort Worth Metroplex. The findings indicated that most female students are planning their career goals in business for the next five years. Students are confused as to what employee benefits they might receive at the entry level. College recruitment is an important method of hiring executive trainees. Length of training programs vary from six months to three years. At the time of the study, trainees could expect a beginning salary of nine to ten thousand dollars.

The problem with which this investigation was concerned was that of determining the use of modern automotive tune-up equipment as used by the automotive garages in the Fort Worth area. The data for this study were provided by fifteen garages of the Fort Worth area. Of the Fort Worth garages using electronic equipment to perform a tune-up, few appear to have the adequate equipment and few appear to make more use of the equipment. In addition, a deficiency seems evident in the use of the electronic computer in performing tune-ups.

The purpose of the study was to investigate the differences and relationships in male and female coaches assessment of coachability traits. Subjects were twenty-five male and twenty-five female coaches, The testing included a paired comparison of ten coachability traits, Data were analyzed by a Pearson product-moment coefficient of correlation and analysis of variance. The conclusion of this study was that the two groups of subjects are very similar in the selection of coachability traits.

The objective of this study is to identify newspapers who supported or opposed portions of the New Deal from 1932 to 1938. Nine newspapers from various geographic areas were consulted. Chapter II discusses the 1932 campaign, in which all newspapers supported Roosevelt. Chapter III discusses the First New Deal, in which widespread support was evidenced. Chapter IV discusses the Second New Deal, in which criticism appeared. Chapter V discusses the 1936 campaign, in which only one newspaper opposed Roosevelt. Chapter VI discusses three post-1936 issues. The study determined that Texas newspapers became more critical during the 1930s. The central hypothesis, that urban newspapers were more critical of urban measures and rural newspapers of rural measures, was rejected.

This study measured attitudes of newspaper staff members, advertisers, subscribers, and power structure members toward the Bowie News as a news and advertising medium. Three hypotheses were tested: that members of the power structure would have a more favorable attitude toward the Bowie News than other readers; that the Bowie News would play an active role as an instrument of the power structure; and that all four publics would differ in their perception of the newspaper's role in getting information to the community. The hypotheses were tested by a t test and rejected. Publics' attitudes were homogeneous. It was concluded that the Bowie News reflects consensus opinion within the community and is a trusted news source.

The problem this investigation deals with is how The Echo functions as a communication vehicle within the TDC. Information was gathered through visits, interviews and a questionnaire. Organization is as follows: Chapter I, introduction, Chapter II, history and development; Chapter III, analysis of questionnaire data; Chapter IV, content; Chapter V, summary and conclusions. The study found that The Echo is often the sole source of TDC information to inmates, frequently aids administrators in providing inmates with information, provides an outlet for creativity, and enjoys little censorship. The report concludes that The Echo is an effective information medium, and that future study is possible in the role of the prison press in influencing rehabilitation, its contact with the outside public, and in inmate-produced magazines and journals.

Evidence is presented to support the conclusions that (1) North Lake reservoir is less productive, contains lower standing crops of phytoplankton and total organic carbon than other local reservoirs; (2) that neither the phytoplankton nor their instantaneously-determined primary productivity was detrimentally affected by the power plant entrainment and (3) that the effect of the power plant is to cause nutrient limitation of the phytoplankton primary productivity by long-term, subtle, thermally-linked nutrient precipitation activities.

The problem with which this study is concerned is the delineation of current practices in therapeutic recreation in psychiatric treatment centers in Texas, The programs of the forty-two hospitals responding to the survey questionnaire were evaluated in terms of the National Therapeutic Recreation Society's "Standards for Therapeutic Recreation in Psychiatric Facilities." It was determined that, while the use of recreation in psychiatric rehabilitation is widespread, many programs are not administratively independent., A close association between recreation and occupational therapy was found. Extensive recreation facilities and activities were reported. Use of community resources was widespread, but follow-up and leisure counseling services were rare. Most personnel had no recreation training. The evaluation showed limited compliance with the standards.

The problem in this study was to discover if the public relations program of the Dallas Petroleum Center was useful in leasing and if the program played a significant role in a leasing increase. The study was carried out by describing the development of the building project, by analyzing the planning and execution of the public relations program, by testing the program's effectiveness, and by drawing conclusions about the program and by making recommendations for this specific program and for office leasing in general. The effectiveness of the program was tested by questionnaires and interviews. The public relations program proved to be an effective tool in leasing office space; and a similar program was recommended for other buildings.

The problem with which this investigation is concerned is that of determining the effects of masculinity on achievement. The California Psychological Inventory Fe Scale is used to measure masculinity. Results from this scale are compared with results on five measures of adjustment; Wechsler I.Q. scores, the Gainesville State School point system, and three scales constructed for this study to measure aspects of adjustment. The findings of this study fail to support the proposition that masculinity affects adjustment. The instrument used in this study to measure masculinity may be culturally biased. Further research is needed in this area using a number of measures of masculinity to determine masculinity's effects on adjustment.

The purpose of this study was to determine the effects of rapid weight loss on wrestlers' efficiency incorporating competitive aspects of the sport into the research procedures. Six subjects were selected from the North Texas State University Wrestling Club. Eight cardiovascular and neuromuscular measurements were taken and recorded before treatment and following treatment. Astrand's bicycle ergometer test was utilized to obtain exhaustive, heart rates. Data were analyzed by a one-tailed t test at the .05 level. Conclusion of the investigation was that following 6.25 per cent rapid loss of body weight, over a period of one week, no loss of efficiency occurred among wrestlers under simulated competitive conditions.

This study presents detailed analyses of public relations practices of the Communications Services Department, Dallas (Texas) Power & Light Company. Information sources included interviews with company personnel, company publications, and other publications. Four chapters deal with unique problems with which the electric utility industry in the United States is confronted; history and development of the electric power industry in Dallas; history and development of Dallas Power & Light Company, and organizations, functions, and operations of Communications Services Department of Dallas Power & Light Company. The study finds much strength in the department, but recommends several minor writing and clerical changes in the department's practices. It recommends further scholarly examination of public relations activities in other electric utilities.

This study was conducted to detail the history of The Arlington Citizen-Journal newspaper and its editors and the effect of an active newspaper on the orderly growth of a town. The Arlington Citizen-Journal evolved from a merger of two Arlington weekly newspapers, The Arlington Journal and The Arlington Citizen, which for more than fifty years reported Arlington happenings. The study includes historical information about the city, its people, and its institutions, and direct quotations of both editorial comment and news reports of Arlington events and people. It was found that throughout the years of Arlington's rapid growth, The Citizen-Journal was a vital force behind its citizens.

The problem of this study was to determine the type of metals used in the foundries in the high schools of Texas and the treatment of these metals. The data for this study were provided by thirty metalworking instructors of Texas high schools. Of the Texas high schools offering foundry as part of their metalworking curriculum, all included aluminum as a basic metal. In addition, the amount of metals used and their treatment varied from school to school.

This study was designed to survey the 239 Class AAAA high schools in Texas from 1968 to 1975. The purpose of the study was to determine the difference in the number of wins of non-triple option and triple option teams. A Tukey t test was computed on the data received from the Class AAAA schools to determine if a significant difference existed. Computation of data revealed that in no year was there a significant difference in the number of wins of non-triple option and triple option teams. The conclusion of this investigation is the type of offensive football formation does not significantly affect the prospects of winning or losing games.