This thesis concerns the utility of including the art of hand lettering in a curriculum of a university advertising art program. Data secured from 155 questionnaires sent to 266 advertising firms in five states were analyzed by simple descriptive statistics including frequency counts and percentages. Two hypotheses were examined, and it is concluded that hand lettering is still needed in advertising art and should be taught in university art programs.

This study was initiated after finding two chromosomal types of Peromyscus maniculatus north and south of the Red River in Texas and Oklahoma. The problem was to explain the chromosomal variations and their implications to the systematics of the grassland subspecies of P. maniculatus in this region.

This study investigated the relationship between certain biographical and personality characteristics and decision-making ability of purchasing personnel as measured by the results achieved in a complex management game.

The problem with which this investigation is concerned is whether or not dogmatism and neuroticism in supervisors of sheltered workshops is related to changes in the self-concept of handicapped employees. The measurements of dogmatism and neuroticism were accomplished through the use of Rokeach's Dogmatism Scale, (form E) and Winne's Neuroticism Scale. Pitt's Tennessee Self Concept Scale was used to measure the self-concept of the handicapped employees.

An analysis and correlation of phytoplankton communities with physicochemical data from 3 sites in Lake Texoma was conducted to supplement time-series data. Water and phytoplankton were sampled monthly, March, 1976-February, 1977. Simple correlations were run between all physicochemical parameters and phytoplankton standing crop from the 3 sites. Multiple linear regression analyses were used to develop equations predictive of phytoplankton standing crop and chloride concentration. Minerals leached from marine sediments in the Red River chennel contribute to formation of a, halocline which seals the anoxic hypolimnion from the reservoir surface in midsummer. Conductivity decreased west to east, 2980-1800. pmhos/cm. Maximum mean annual phytoplankton standing crop in Red River arm was 36 percent greater than midlake. Eutrophication was evident.