Degree Discipline

An Investigation of the Importance of the Art of Hand Lettering in the Field of Advertising Art (open access)

An Investigation of the Importance of the Art of Hand Lettering in the Field of Advertising Art

This thesis concerns the utility of including the art of hand lettering in a curriculum of a university advertising art program. Data secured from 155 questionnaires sent to 266 advertising firms in five states were analyzed by simple descriptive statistics including frequency counts and percentages. Two hypotheses were examined, and it is concluded that hand lettering is still needed in advertising art and should be taught in university art programs.
Date: August 1977
Creator: Greer, Hiram V.
System: The UNT Digital Library
Teaching of Educational Administration Theory in Selected Southwestern Colleges and Universities (open access)

Teaching of Educational Administration Theory in Selected Southwestern Colleges and Universities

The problem of this study was an analysis of the processes and materials used in teaching theories of educational administration in certain courses in selected southwestern colleges and universities.
Date: January 1966
Creator: Sullivan, John Benjamin
System: The UNT Digital Library