Presented by the Humble Oil & Refining Company, this production reviews college football highlights from the Southwest Conference during the 1956 season. Narrator Kern Tips recaps regular season conference games between the Baylor University Bears, Texas Tech University Red Raiders, University of Arkansas Razorbacks, Southern Methodist University Mustangs, Rice University Owls, University of Texas at Austin Longhorns, Texas A&M University Aggies, and Texas Christian University. It also takes a break from game highlights to feature several members of the 1956 All-Southwest honor team. At the conclusion, the film follows Southwest Conference champion TCU to the Cotton Bowl Classic game against Syracuse University.