Data obtained through interviews with eleven directors of school public information directors and four university chairmen in the Dallas-Fort Worth Metroplex indicated that they are generally satisfied with public relations education being housed in the journalism department, with course format, and with undergraduate study and specialization; and that they are dissatisfied with practitioner-educator relationships. Some of their recommendations included that graduatelevel study be offered more often, and that more emphasis be placed in the curriculum on specific areas of public relations, the social sciences, and the news-editing side of communications studies.

The study determines and evaluates changes in the 10:00 p.m. newscasts of the Dallas-Fort Worth network affiliates following personnel and ownership changes, and a reduction in length of one station's newscast. Scripts and audio recordings of the newscasts were collected during four-week periods before and after the changes. The data were analyzed and supplemented with interviews conducted with the stations' news directors and producers. Conclusions drawn were that ownership changes had more impact on the presentation of the news than on its content, changes in anchormen and producers had more effect on presentation than on content, and a reduction in news time caused changes in the content of a television newscast.

This study compares the May, 1974 and May, 1975 editions of suburban daily newspapers in the Dallas-Fort Worth metroplex. The purposes of the study were to determine how, when, and why suburban daily newspapers in the metroplex altered their editorial content and to evaluate the effects of the changes on circulation. The thesis is organized into four chapters. Chapter I introduces the study. Chapter II gives a historical overview. Chapter III analyzes the data. Chapter IV contains some conclusions. Some conclusions that emerged from this study include: 1. Suburban newspapers have small editorial staf fs. 2. Eight of the newspapers altered their content. 3. The changes helped them maintain or increase their circulation. 4. All of the editors responding to the questionnaire said that local news and sports are their primary goals.