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The Role of the U.S. Mass Media in the Political Socialization of Nigerian Immigrants in the United States (open access)

The Role of the U.S. Mass Media in the Political Socialization of Nigerian Immigrants in the United States

A mail survey of Nigerian immigrants in Dallas, Texas, and Chicago, Illinois, was conducted during October and November 1995. Four hundred and sixty-eight Nigerian immigrant families in the two cities were selected by systematic sampling through the telephone books. Return rate was approximately 40% (187). The variables included in the study were media exposure variables, general demographics, immigration traits, U.S. demographics, Nigerian demographics, and political and cultural traits. New variables which had not been included in previous studies were also tested in this study: television talk shows, talk radio, diffuse support for the U.S. political system, authoritarianism, self-esteem, and political participation. This study employed multiple regression analysis and path analysis of the data. This study found that Nigerian immigrants have high preference for television news as their main source of political information. This finding is in consonance with previous studies. Nigerian immigrants chose ABC news stations as their number one news station for political information. Strong positive associations existed between media exposure and length of stay in the United States and interest in U.S. politics. Talk radio positively associated with interest in U.S. politics and negatively associated with length of stay in the United States. Thus, this finding likely means …
Date: August 1996
Creator: Okoro, Iheanyi Emmanuel
System: The UNT Digital Library