The problem of this study was to document the history of radio station WKY, Oklahoma City, and to locate its place within the development of American radio broadcasting. This thesis divides WKY's history into two periods: 1920 through 1925, the years it was operated by Earl Hull, and 1926 through 1989, after it was acquired by E. K. Gaylord. The purpose of this study was to record the history of the oldest radio station operating west of the Mississippi River, its effect on the broadcast industry in general, and its effect on Gaylord Broadcasting Corporation, the parent organization. The study also explored the innovations. in both programming and engineering that caused the station to grow into one of the most popular radio stations in the Southwest, as well as its decline in recent years.

A survey testing student uses of and attitudes towards traditional broadcast television news and eleven "tabloid" programs was conducted using 300 students enrolled at the University of North Texas. The 10:00 p.m. newscast was most watched by the students. The most watched weekly news magazine was "60 Minutes." The Oprah Winfrey Show" was the daily "tabloid" leader. "America's Most Wanted" led the weekly "tabloid" shows. Students perceived daily newscasts as important sources of information. "USA Today," the weekly news magazines "60 Minutes" and "20/20,1" and "America's Most Wanted" were also cited by students as being "important" information programming. However, the survey showed "tabloid television" was not a major source of informational programming for college students.