"The primary objective of this study was to determine the proportion of shopping goods trade Denton merchants are losing to other cities. A secondary objective was to find reasons for the loss of trade. Since Denton is within the trade orbit of Dallas and Fort Worth, special emphasis was placed on finding the percentage of trade going to these two cities...The major finding of this study is the indication that approximately 81 percent of Denton's retail shopping goods trade is actually done in Denton. "-- leaves 1,58.