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Gossypium hopi: Product Value for Consumers through Heritage, History and Culture (open access)

Gossypium hopi: Product Value for Consumers through Heritage, History and Culture

Paper describes how gossypium hopi cotton production has benefited through using culture and history to connect with customers in branding.
Date: 2014
Creator: Taylor, Alicia
Object Type: Article
System: The UNT Digital Library

Influences of Historic Costume in the Salem Witchcraft Trials

Poster presentation for the 2012 University Scholars Day at the University of North Texas discussing research on the influences of historic costume in the Salem Witchcraft Trials.
Date: April 19, 2012
Creator: Henson, Cody & Eve, Susan Brown
Object Type: Poster
System: The UNT Digital Library

Consumer Engagement in Digital Channels - A Digital Strategy

This poster discusses the experiential learning activity process for a course in the UNT Business department. The overall learning goal is to understand the challenges and opportunities faced by multi-channel businesses.
Date: March 28, 2012
Creator: Pookulangara, Sanjukta
Object Type: Poster
System: The UNT Digital Library

Sustainable Strategies in Merchandising: Experiential Learning in an Online Class

This poster discusses experiential learning in an online class. The course for which the projects are proposed is 'Sustainable Strategies in Merchandising' where students are provided with the knowledge to adapt and apply fundamental business tools for the pursuit of sustainable development to business operation.
Date: March 28, 2012
Creator: Kim, Jiyoung
Object Type: Poster
System: The UNT Digital Library
Five Experience Rooms of Snuggie in a Social Media (open access)

Five Experience Rooms of Snuggie in a Social Media

Paper explores Snuggie’s use of specific brand experience dimensions based on the Edvardsson and Enquist conceptualization of six experience rooms in hyper-reality contexts and social media.
Date: 2012
Creator: Choi, Yujin
Object Type: Article
System: The UNT Digital Library