Partner
Degree Department
1 Matching Results
Results open in a new window/tab.
Results:
1 - 1 of
1
Five Experience Rooms of Snuggie in a Social Media
Paper explores Snuggie’s use of specific brand experience dimensions based on the Edvardsson and Enquist conceptualization of six experience rooms in hyper-reality contexts and social media.
Date:
2012
Creator:
Choi, Yujin
System:
The UNT Digital Library