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Gossypium hopi: Product Value for Consumers through Heritage, History and Culture
Paper describes how gossypium hopi cotton production has benefited through using culture and history to connect with customers in branding.
Date:
2014
Creator:
Taylor, Alicia
System:
The UNT Digital Library
Five Experience Rooms of Snuggie in a Social Media
Paper explores Snuggie’s use of specific brand experience dimensions based on the Edvardsson and Enquist conceptualization of six experience rooms in hyper-reality contexts and social media.
Date:
2012
Creator:
Choi, Yujin
System:
The UNT Digital Library