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So We Have a Brand, Now What?: Modernizing and Marketing an Ask Us Service at an Academic Library

So We Have a Brand, Now What?: Modernizing and Marketing an Ask Us Service at an Academic Library

This presentation provides an overview of the redesign of reference services at UNT Libraries using brand research and marketing strategies.
Date: November 2015
Creator: Keshmiripour, Setareh & Venner, Mary Ann
System: The UNT Digital Library