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Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model (open access)

Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model

This article explores consumers' perceptions of sustainability labels on apparel products and examines sustainability labels as an effective means of determining consumers' purchase intentions using the technology acceptance model.
Date: May 28, 2017
Creator: Ma, Yoon Jin; Gam, Hae Jin & Banning, Jennifer
System: The UNT Digital Library