Even though information scientists generally recognize that relevance judgments are multidimensional and dynamic, there is still discussion and debate regarding the degree to which certain internal (cognition, personality) and external (situation, social relationships) factors affect the use of criteria in reaching those judgments. Much of the debate centers on the relationship of those factors to the criteria and reliable methods for measuring those relationships. This study researched the use of relevance criteria to select an information source by undergraduate students whose task it is to create a course schedule for a semester. During registration periods, when creating their semester schedules, students filled out a two-part questionnaire. After completion of the questionnaire the students completed a Myers-Briggs Type Indicator instrument in order to determine their personality type. Data was analyzed using one-way ANOVAS and Chi-Square. A positive correlation exists between personality type as expressed by the MBTI and the information source selected as most important by the subject. A correlation also exists between personality type and relevance criteria use. The correlation is stronger for some criteria than for others. Therefore, one can expect personality type to have an effect on the use of relevance criteria while selecting information sources.

The problem with which this study is concerned is articulating all possible CT3 and KR21 reliability measures for every case of a 5x5 binary matrix (32,996,500 possible matrices). The study has three purposes. The first purpose is to calculate CT3 for every matrix and compare the results to the proposed optimum range of .3 to .5. The second purpose is to compare the results from the calculation of KR21 and CT3 reliability measures. The third purpose is to calculate CT3 and KR21 on every strand of a class test whose item set has been reduced using the difficulty strata identified by Order Analysis. The study was conducted by writing a computer program to articulate all possible 5 x 5 matrices. The program also calculated CT3 and KR21 reliability measures for each matrix. The nonparametric technique of Order Analysis was applied to two sections of test items to stratify the items into difficulty levels. The difficulty levels were used to reduce the item set from 22 to 9 items. All possible strands or chains of these items were identified so that both reliability measures (CT3 and KR21) could be calculated. One major finding of this study indicates that .3 to .5 …

Multimedia documents are composed of multiple file format combinations, such as image and text, image and sound, or image, text and sound. The type of multimedia document determines the form of analysis for knowledge architecture design and retrieval methods. Over the last few decades, theories of text analysis have been proposed and applied effectively. In recent years, theories of image and sound analysis have been proposed to work with text retrieval systems and progressed quickly due in part to rapid progress in computer processing speed. Retrieval of multimedia documents formerly was divided into the categories of image and text, and image and sound. While standard retrieval process begins from text only, methods are developing that allow the retrieval process to be accomplished simultaneously using text and image. Although image processing for feature extraction and text processing for term extractions are well understood, there are no prior methods that can combine these two features into a single data structure. This dissertation will introduce a common representation format for multimedia documents (CRFMD) composed of both images and text. For image and text analysis, two techniques are used: the Lorenz Information Measurement and the Word Code. A new process named Jeong's Transform is …

This research investigated banner ads on the World Wide Web, specifically the types of messages used in those ads and the effectiveness of the ads as seen by their intended audience. The focus was on health-related banner advertisements targeting senior citizens. The study first sought to determine the frequency of appearance of those ads when classified into categories of compliance-gaining tactics provided by research scholars. Second, the study explored the relative perceived effectiveness among those categories. Two graduate students from a Central Texas university sorted text messages into predetermined compliance-gaining categories. Chi square tests looked for significant differences in the frequencies of banner ads in each category. Forty-five senior citizens from the Central Texas area completed surveys regarding the perceived effectiveness of a randomly ordered, randomly selected set of categorized banner ads. A repeated measures test attempted to determine whether some compliance-gaining strategies used in health-related banner ads were perceived as more effective than others. The hypothesis stated that there would be differences in frequencies of compliance-gaining strategies used among the compliance-gaining categories in health-related banner ads for senior citizens. The hypothesis was supported. The research question asked if some categories of compliance-gaining strategies used in health-related banner ads were …