"The purpose of the study is to determine the trading centers that receive significant amounts of shopping goods trade flow from the communities surveyed. The position that the Denton trading center holds as a source of shopping goods for households in these communities is compared with the postions held by some competing trading centers. This study is made in cooperation with the Denton Chamber of Commerce for the benefit of the merchants of Denton. It is based on a survey made in December 1953, by the Business Administration 470 (Marketing Research) class of North Texas State College."-- leaves 1, 58.