An Investigation of Preadolescent Children's Attitudes toward Television Commercials (open access)

An Investigation of Preadolescent Children's Attitudes toward Television Commercials

The purpose of this research study is to provide commercial advertisers, television networks, and academicians valuable information regarding the existence, direction, and intensity of preadolescent children's attitudes toward television commercials.
Date: August 1973
Creator: Ferguson, Clara Potter
System: The UNT Digital Library