Data obtained through interviews with eleven directors of school public information directors and four university chairmen in the Dallas-Fort Worth Metroplex indicated that they are generally satisfied with public relations education being housed in the journalism department, with course format, and with undergraduate study and specialization; and that they are dissatisfied with practitioner-educator relationships. Some of their recommendations included that graduatelevel study be offered more often, and that more emphasis be placed in the curriculum on specific areas of public relations, the social sciences, and the news-editing side of communications studies.

This study attempted to determine variables significant in predicting use of and changes in use of prenatal care; infant mortality; and the relationship between prenatal care and infant birth weight. The data were collected from birth and death certificates at the Public Health Department in Dallas, Texas. Data were tested using analysis of variance, Scheffe' test, and Chi-square. A mother's age, race, income level, marital status, and parity were found to be significant factors in use of prenatal care, and use of care was found to have begun earlier in recent years. Likewise, birth weight was found to be related to the trimester prenatal care began. Conclusions concerning infant mortality could not be drawn due to insufficient data.

This investigation concerns the extent and nature of corporate preretirement planning programs in Dallas to ascertain employee access to retirement information and planning at the place of employment. Seven variables and their relationship to the existence of these programs are also studied. This study indicates that Dallas employees have limited access to retirement information through their employer. Existing programs often come too late for financial planning. Forty-nine of the 85 corporations have fewer than 1,000 employees, usually considered too few for a program. This study found that corporations with 5,000 or more employees may not have a program due to the nature of their business which necessitates dispersal of employees or requires younger employees with training in new technologies. The cost of a program was a deterrent for one corporation. Twelve respondents believe such programs are not the responsibility of business.

The problem of the study was to determine the implications for the collegiate secretarial curriculum based on the need for and use of shorthand by secretaries employed by large businesses in the Dallas-Fort Worth area. The purposes of the study were to determine if colleges are justified in offering manual shorthand within their curriculum with the rapid growth of automation in the business world today. It was also the purpose of the study to determine if there was a demand for secretaries with the skill of manual shorthand in the Dallas-Fort Worth area. Shorthand was found to be important for recording telephone messages, notes, and instructions, as indicated by the majority of the secretaries.

In September, 1979, the Financial Accounting Standards Board issued FASB Statement No. 33, which required certain corporations to issue specified supplementary information based on constant dollars and current costs. This information is intended to show the impact of inflation on the reported earnings and capital of business enterprises. Opponents of Statement No. 33 claim that the required supplementary information is difficult to interpret and, therefore, will not be used. Proponents contend that the information is self-explanatory and would highlight the impact of inflation on the performance of business enterprises. Thus, they conclude the supplementary data will be useful to various user groups and will be used. This dissertation's primary objective was to determine whether the supplementary data will be used by financial analysts in the Dallas/Fort Worth and Houston regions in evaluating an enterprise's operating performance and its ability to maintain physical operating capability and the general purchasing power of financial capital.

This study provided administrators in a large southern metropolitan public school district an opportunity to participate in a stress-related research study. The questionnaire contained such stress-related probe areas as spiritual beliefs, preferred and imposed (perceived) orders of major-life emphasis areas, professional environment, personal-social environment, and probes into the ethical positions held by the administrators. The professional environment section contained subsets of internal (on-the-job) probes, external (political) probes, as well as personal (incentive) probes.The personal-social environment section was sub-divided into five Maslow hierarchy-of-need related probes such as physiological needs, safety-security needs, social needs, esteem needs, and self-fulfillment needs. The final section of the instrument sampled the administrators' responses to probes concerning their concepts of God, their concepts of the Bible arid their positions on eight ethical statements.

A note from January 26, 1981 on the name change from the DGPC to the Dallas Gay Alliance.

The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functions range from image-building to participation in sales and marketing with primary responsibility of promotion and publicity dominated by economic considerations. One weakness is the lack of formal research methods to discern public opinion. There is a lack of understanding by hotel management of the potential and scope of public relations programs.

The purposes of this study were to measure and compare the knowledge level of sales personnel employed by a ladies' apparel manufacturer and to examine the need for a training program for sales managers, sales secretaries, and sales representatives. The data were gathered through a four-part questionnaire developed by the researcher. Sales personnel were rated as having low, medium, or high knowledge. The majority rated as having medium knowledge. No significant differences in knowledge level were evident relative to sales position or length of employment. Training needs tended to have little variance among respondents.

This study consists of two parts, the completed videotape production and the production book. The videotape explores the history, organizational structure, and training requirements of the Dallas/Fort Worth Airport Department of Public Safety. A copy of the videotape is shelved in the North Texas State University Media Center Library. The production book describes background preproduction, production, and postproduction of the videotape. Problems, their effects, and solutions are described. The study concludes that an effective videotape can be produced in-house with limited time, equipment, and personnel, at a cost far less than commercially produced films. The study makes specific recommendations for guidelines and planning of future productions.

The purposes of this study were to investigate attitudes toward apparel shopping and apparel shopping behavior of a selected group of working women in the Dallas, Texas, area. The study also examined relationships of occupation, education, age and marital status to apparel shopping attitudes and behavior. The study concluded that working women enjoy shopping for apparel but do encounter certain frustrations. Working women shop for apparel every few weeks or more and most often purchase apparel in department stores. The majority use charge accounts and often purchase apparel at reduced prices. Chi square analysis revealed few significant relationships between attitudes toward apparel shopping and apparel shopping behavior and the demographic variables of occupation, education, age and marital status.

The Embree/Butler scoring system served as criterion for ascertaining brain dysfunction on the protocols of 100 subjects--50 had been diagnosed by health professionals as having brain dysfunction, and 50 had been diagnosed as having no brain dysfunction. In comparing the hospital's diagnoses with those of the Embree/Butler method, the data strongly supported the hypothesis that the Embree/Butler scoring system did effectively discriminate (chi square of 77.99 < .01) between those with organic brain syndrome (or cerebral dysfunction) and those with psychiatric classification. A point-biserial correlation was used to distinguish the relationship between diagnosis and the score. A cutoff score of above 14 produced the least false-negative or false-positive evaluations.

The objectives of this investigation were to develop, implement, and determine the effects of rational behavior therapy for residents in a retirement community. The question addressed was, "Will rational behavior therapy, relative to a discussion group and control group, exhibit significant changes in level of rational thinking and depression?" Drawing upon a cognitive theory of depression relevant to the aged population and upon rational behavior therapy literature, it was hypothesized that short-term rational behavior therapy intervention would be significantly related to a modification of belief systems and a decrease in depression. The participants were residents of two retirement communities. There were 25 subjects who completed the study through posttest assessment. These subjects were randomly assigned to three groups and assessed at pretest, posttest, and follow-up. The experimental group did not experience the hypothesized significant increase in level of rational thinking and decrease in level of depression. Possible explanations are given for lack of expected effects. Overall, the discussion group had more significant increases in rational thinking than the experimental and control groups.

This study is an assessment of preferences and the perceived satisfaction of clothing for a group of large-sized women shopping in the Dallas metropolitan area. Demographic information was gathered from the respondents to compare the relationship between the clothing preferences and the demographic variables. The participants in this study were sixty large-sized women who shopped in two large-sized specialty stores in Dallas, Texas. The data were collected by use of a personal interview instrument developed by the researcher. This study concludes that large-sized women perceived the selection of large-sized clothing ranging from good to fair with variation in their satisfaction of style, price, fabric, and availability. Large-sized women prefer the following style features: the A-line skirt, the V-neckline, the A-line dress, the bishop sleeve, the solid fabric design, and the color green.

The purpose of this research was to describe the content of information surrounding a significant sporting event presented by sportswriters through the printed medium. The event chosen for analysis was Superbowl XVI. Three metropolitan newspapers were selected as the sample representatives of the urban style of sports reporting. Two of these newspapers were chosen because of their geographical representation of a participating team. The third selection was taken because of its large circulation and relative unbiased reporting. From a pilot study conducted on Superbowl XV, content categories were found to fit in either one of two basic domains: cognitive or affective. The sample population for Superbowl XVI yielded 5,759 individual category entries based on 215 articles. The cognitive category comprised 94 percent of all items categorized, thus clearly demonstrating the dominant theme used by sportswriters for this event.

This study is an investigation of factors which determine father involvement in infant caretaking activities. Concerns involved fathers' past parental relationships, fathers' preparation for childbirth, sex of the infant, complexity of the caretaking task, fathers' participation in childbirth, fathers' desire for a male or female infant, and amount of early physical contact between father and infant. Data indicated significant relationships between father participation and the sex of the child, complexity of the caretaking activity, and amount of early physical contact between the father and infant. Data indicated no significant relationships between father participation and fathers' past parental relationships, fathers' preparation for childbirth, fathers' participation in childbirth, and fathers' desires for a male or female infant.

This study investigated factors influencing the selection of apparel worn to work by women who attended fashion and wardrobe seminars in the Dallas-Fort Worth metroplex. Clothing selection factors were analyzed by computer according to age, marital status, work status and education. The majority most frequently wore suits and separates to work. Single participants preferred separates. Most wore sizes considered average. Respondents most frequently purchased apparel from department stores. Brand name and designer apparel were occasionally purchased. Though interested, few respondents had taken advantage of personal consultant services. It was recommended that retailers make wardrobe services known to the public.

The problem of this study was to determine if the sex role identification, age, education, and income of employed married couples were related to their perception of who should and does perform household tasks. The forty-five couples were volunteers from organizations for working women. Each spouse completed a Bem Sex Role Inventory and a Household Task Inventory. Using Chi-square and t-tests no significant differences were found between sex role identification, education level, income level, and the sharing of household tasks. When a Pearson product-moment correlation coefficient was used, age and sharing of household tasks were found to have an inverse relationship with the young sharing more tasks. The study concluded that couples expect household tasks to be shared but females tend to perform the traditional feminine tasks and males the traditional masculine tasks.

A comparison of contingent word and phonics drilling exercises on oral reading errors was made and the effects of a work skipping contingency on reading comprehension were examined. Five learning disabled elementary school children served as subjects. Reading comprehension increased from 30 to 50% over baseline, while subjects progressed an average of two years through a reading series. Subjects responded differentially to the two drills on oral reading errors, but the combined effects of the drills produced a 50% average reduction in errors. Pre- and post-tests of reading achievement showed increases in reading grade levels ranging from .8 to 1.5 years during the 10 week, 30 session study. Results supported the efficacy of a behavioral approach to reading remediation.

The general purpose of the study was to determine, analyze, and evaluate the basic nature of the distribution processes involved in the marketing of antique furniture in Dallas, Texas. The study utilizes the marketing mix components as a framework for understanding the nature of the industry. Various aspects of the channels of distribution and physical distribution, the products themselves, pricing mechanisms, and the promotion methods, as well as the market itself and distribution problems, were examined. The primary data were gathered from 29 retail antiques dealers in the Dallas metropolitan area.

The problem with which this investigation was concerned was that of gaining a better understanding of factors which promote public school teachers' job satisfaction and the determination of the degree of impact of two specific organizational factors upon such job satisfaction. The two organizational factors are those of involvement in the decision-making process of the school district and the locus of control construct. This study had two purposes. The first was to determine if the direct involvement of classroom teachers in the decision-making process of a public school district affected their perceptions of job satisfaction. The second was to determine the relationship of locus of control on job satisfaction when teachers were directly involved in the decision-making process of a public school district.

This study investigated the effect of cost-of-escape on helping among children. Forty-four children between the approximate ages of six and twelve served as subjects. The experiment was performed in a natural setting using an ice cream truck. The driver (experimenter) manipulated the cost-of-escape and then had an "accident." The easy-to-escape group received their ice cream before the driver spilled 300 spoons on the ground. The difficult-to-escape group had paid for their ice cream but had not received it before the "accident" occurred. The number of spoons picked up by each condition and the lapse time before a member of each group began to help was recorded. No differences were found between the groups (all ps > .05). Implications for cost-of-escape were discussed.

Between June and August, 1983, a postal survey was conducted to gather information on industrial mental health programs in mid-sized corporations in the Dallas-Fort Worth Metroplex. The sample included all companies listed in Standard and Poor's Register of Corporations, Directors, and Executives (1982) with an employee population of 500 to 2,000. Approximately 27% of the responding corporations indicated that they had formal existing industrial mental health programs. The responses indicated that the majority of formal industrial mental health programs were located in banking, insurance, high technology, media, and professional enterprises. The relationship between the size of companies and the provision of services was curvilinear.

The present study evaluated offender characteristics associated with completion of halfway house placement by the inclusion of additional offender characteristics for analysis in addition to those studied in previous research, the analysis of a large number of representative cases, and the use of statistics allowing clear conclusions upon which to base decision making. Data analysis was done in three steps. The first Step was to identify offender characteristics which were associated with completion in halfway house placement. The second step was to see how accurate the offender characteristics identified were in predicting completion of an offender's halfway house stay. The third step was to identify any possible factors which underlie the offender characteristics identified. Discriminant analyses identified ten offender characteristics which were associated with completion of halfway house placement for 521 male offenders and four offender characteristics which were associated with halfway house completion for the group of 33 female offenders studied. These offender characteristics resulted in 75.38 percent correctly classified cases for the male offender group and 96.9 7 percent correctly classified cases for the group of female offenders. Factor analyses resulted in the identification of four factors for the group of male offenders and two factors for the …