The study determines and evaluates changes in the 10:00 p.m. newscasts of the Dallas-Fort Worth network affiliates following personnel and ownership changes, and a reduction in length of one station's newscast. Scripts and audio recordings of the newscasts were collected during four-week periods before and after the changes. The data were analyzed and supplemented with interviews conducted with the stations' news directors and producers. Conclusions drawn were that ownership changes had more impact on the presentation of the news than on its content, changes in anchormen and producers had more effect on presentation than on content, and a reduction in news time caused changes in the content of a television newscast.

This study compares the May, 1974 and May, 1975 editions of suburban daily newspapers in the Dallas-Fort Worth metroplex. The purposes of the study were to determine how, when, and why suburban daily newspapers in the metroplex altered their editorial content and to evaluate the effects of the changes on circulation. The thesis is organized into four chapters. Chapter I introduces the study. Chapter II gives a historical overview. Chapter III analyzes the data. Chapter IV contains some conclusions. Some conclusions that emerged from this study include: 1. Suburban newspapers have small editorial staf fs. 2. Eight of the newspapers altered their content. 3. The changes helped them maintain or increase their circulation. 4. All of the editors responding to the questionnaire said that local news and sports are their primary goals.

By the early 1900s, ambitious business leaders were transforming Dallas, Texas into a rising commercial metropolis. However, the problems created by rapid urban growth spawned demands from all classes of citizens upon local government for more public improvements and services. When city government failed to meet these demands, many citizens began to seek a more responsive governmental system. Their search led to the establishment of a commission government which, like the modern business corporation, delegated authority to competent, well-paid administrators. Civic reformers hoped that the new system would represent overall community interests. However, Dallas business leaders, believing that continued urban expansion depended upon a city government attuned to business interests, organized a political movement which won them control of the city commission.

The study conducted consisted of an interview with forty-eight varsity baseball coaches of the University Interscholastic League high schools within the Dallas-Fort Worth metroplex. Overall the coaches were found to be a highly qualified group of physical educators. Findings of the study included data on the playing experience, coaching experience, and educational backgrounds of the coaches. Physical education/ coaching areas investigated included: 1) medical-legal, 2) sociological and psychological, 3) kinesiological, 4) physiological, and 5) theory and techniques of coaching. Recommendations included continued professional involvement of coaches, further studies on professional preparation, a course in legal liability, and implementation of a "coaching endorsement".

This study investigated the clothing preferences of large-size women who shopped in selected large-size specialty stores in North Dallas. Questions were asked regarding the respondents' age, employment, income, dress size and degree of fashion-consciousness. Also investigated were preferences regarding apparel and shopping sources. A questionnaire was used to obtain the desired information. Based on the data obtained, it was found that large-size women have certain preferences concerning the clothing they purchase and the sources they shop.

The American Dream promised success to Americans in the nineteenth century. This study analyzes the possibilities for average individuals to succeed in rapidly growing Dallas, Texas from 1880 to 1910. Success is measured in terms of occupational, property, and geographical mobility. Available materials dealing with average persons from Dallas: tax rolls, city directories, and the manuscript census for 1880 are evaluated, The focus of this study is primarily on the black population, but for comparison whites and immigrants were also studied. A sample of 216 whites, 212 immigrants, 210 blacks, and 81 mulattoes was randomly drawn from the 1880 census schedules. These men were traced through directories and tax rolls for the period from 1880 to 1910. Information was also tabulated on the female heads of household in Dallas in 1880.

This study presents detailed analyses of public relations practices of the Communications Services Department, Dallas (Texas) Power & Light Company. Information sources included interviews with company personnel, company publications, and other publications. Four chapters deal with unique problems with which the electric utility industry in the United States is confronted; history and development of the electric power industry in Dallas; history and development of Dallas Power & Light Company, and organizations, functions, and operations of Communications Services Department of Dallas Power & Light Company. The study finds much strength in the department, but recommends several minor writing and clerical changes in the department's practices. It recommends further scholarly examination of public relations activities in other electric utilities.

Research points out the many complex problems of the disadvantaged child. The purpose of establishing many preschool programs throughout this country has been to seek the most effective ways of educating the culturally deprived and to utilize the standardized measurements to assess various programs. The purpose of the present study is to evaluate the intellectual functioning and sensory-motor abilities of the disadvantaged child at the preschool level, to determine his growth in these areas during his participation in the program, and to determine whether or not four different teaching models are instrumental in bringing about intellectual and sensory-motor improvements.

This study investigated leisure interests and leisure participation of executives in the Dallas-Fort Worth Metroplex. The Leisure Activities Blank and a questionnaire designed to collect demographic information were administered to twenty-five randomly selected executives. Five hypotheses were tested. Four were retained; one was rejected. Gold was found to be the favorite leisure interest of the respondents. They are currently engaged in eighteen leisure interests, and indicated a desire to participate in thirty-six leisure activities at some future time. Leisure interests which the respondents participated in during their past, or are currently engaged in, appear to be those they hope to continue in the future.

This study investigates (1) whether infants in a day-care setting exhibit sexual preferences in the choice of a playmate, and (2) whether males exhibit more overt acts in play than do females. Eight male and eight female infants, attending a day-care center, paired by age (ages twelve to twenty-four months), were selected as subjects. Each of the sixteen children was observed for a ten-minute period on four separate days, over a two-week period, a total of forty minutes' observation time per child. No significant differences were found between male and female infants involving the preference of the sex of a playmate, or between male and female overt behaviors.

This study was designed to test whether Japanese natives who retained traditional Japanese value orientations and who resided in the Dallas, Texas area would have unfavorable attitude toward the concept of comparative television advertising. Data were collected from 104 respondents of varying sex, age, education, occupation, length of stay in the United Sates, intention of settling in the United States, and television viewing horse. All null hypotheses were accepted, indicting that cultural influence among Japanese natives in the Dallas area did not result fin unfavorable attitude toward comparative advertising despite the fact that in Japan, the name of names in advertising is counter to basic Japanese culture and tradition.

This study presents a detailed analysis of the public relations organization, objectives, and practices of Southwestern Bell Telephone Company, Dallas, Texas. Information sources included interviews with telephone company public relations personnel, company publications, and other publications. The five chapters deal with the history and development of the company and its public relations program, and the organization, functions, and operations of the public relations department. With a long and varied history of public relations activities, the company executes numerous activities for employees, customers, educational institutions, the community, stockholders, and the media. The study recommends that the department establish a committee to formulate long-range public relations goals, initiate a management orientation program, and advertise in area high school and college publications.

This investigation is concerned with the identification of creative students in the classroom. One purpose of the study is a search of the literature to determine the emphasis given to creativity in education today. A second is to determine if a measure of creativity given to a group of students would reveal a discrimination between the students. The measure of creativity used in this study was the Christensen-Guilford Fluency Tests. The sample group for the study included fifty-two male and fifty-three female students in the ninth grade of the Richardson Independent School District in Dallas', Texas. This study concludes that measurements of mental abilities must include measurements of creativity as well as intelligence if the more gifted students are to be recognized.

This study compares the staff structures and the employment opportunities of Dallas area businesspapers and company publications. The study has five main purposes. They are (1) to examine the staff organization of various Dallas area business publications, (2) to examine the job roles and responsibilities within each type of publication, (3) to determine the education requirements for employees, (4) to determine the experience requirements for employees, and (5) to evaluate business and industrial journalism as a career choice for journalism graduates in the Dallas area.

The problem of this study was to determine how, and to what degree, a representative contemporary special interest magazine projected editorial, advertising, circulation, and financial obligations prior to publication and during its infancy. In essence, how did a representative nonsubsidized city magazine identify a marketable audience, resolve advertising and circulation policies, and meet financial obligations? Specifically, this study explored--in six chapters--the mechanics of pre- and post-publication planning at D, The Magazine of Dallas, which began publication in October, 1974. This study determined that twelve common denominators are essential, but are not necessarily a guarantee, for the success of a planned or newly introduced nonsubsidized special interest magazine.

The purpose of the paper is to develop projections of occupational employment in the Dallas and Fort Worth Standard Metropolitan Statistical Areas (SMSA) using Area Projection Method A, developed by the U.S. Bureau of Labor Statistics (BLS) . An objective of the paper is to determine whether reasonable projections can be made for the Dallas and Fort Worth areas using the method. The projections and results can be used by local manpower and education planners to satisfy their planning requirements. The final chapter concludes that Method A does produce reasonable projections, but points out that the projections lack detail. Their value lies in projecting the overall trend and direction of the composition of employment, and their usefulness is primarily in policy making.

The purpose of this study is to determine the public image of industrial arts education in Dallas, Texas. Information sought is obtained from interview schedules using random sampling techniques. The results of the study indicate that the public is not generally informed about industrial arts education. It is recommended that the public be informed as to the difference between industrial arts and vocational education. It is also recommended that more girls be introduced to industrial arts. It is further recommended that the world of construction and world of manufacturing be expanded.

The purpose of the investigation was to determine if participant attitudes toward recreation program elements varied significantly according to racial origin of the individual. The subjects were adults involved in structured and unstructured recreation programs at six community recreation centers operated by the Dallas Recreation Department. The chi-square test was used to determine significance of the difference among participant attitudes. The results of the investigation revealed a statistically significant difference among the three racial groups with regard to their attitudes toward various program elements. Conclusions were that participants from these three racial groups appear to be more different than alike in their attitude toward recreation programming.

Abstract: The civic life-styles typology of Charles Adrian and Oliver Williams was tested as to its theoretical utility in explaining empirical patterns of civic life-style items, and its comparability to other forms of urban behavior. The data are from a 1970 survey of 3,025 families by the City of Dallas, Texas. An exploratory factor analysis was done on civic life-style items. The factor index scores were used as dependent variables, and demographic and associational items were independent variables in a step-wise regression analysis. Only two of ten factors were found to be civic lifestyles; both were interpretable using the Adrian and Williams typology. Civic life-style behavior was found to be similar to other patterns of differential participation in urban structures.

The primary purpose of this study was to identify the skills and knowledge required of employees in the plastics industry in the Dallas Metropolitan area. An instrument was utilized to obtain data in order to identify various skills and knowledge. This study was limited to fifteen instruments returned by fifteen participating firms in the Dallas Metropolitan area. A comparison was made of the industrial arts plastics course offerings in the Dallas Metropolitan area schools with the requirements of the plastic industry in order to ascertain the degree of importance the course offerings were to the plastics industry.

The purpose of this study was to determine the required knowledge and skills of mobile home metalworkers in the Dallas-Fort Worth area as compared to the Industrial Arts metalworking curriculum presented in Texas Education Agency, Bulletin 615. Items of significance in Chapter IV appear in findings, conclusions, and recommendations. The "use of basic hand tools" and "safety concepts" were consistently emphasized and required by manufacturing firms. It was found that educational requirements were quite often "some high school" or less. It was found that Industrial Arts metalworking curriculum was closely related to required knowledge and skills of mobile home metalworkers. It was recommended that Industrial Arts course work be extended into lower levels of education.

City planning in Dallas, Texas, gives insight into various aspects of the early planning movement in the United States. Dallas city planning offers an opportunity to study the initial work for a plan; citizens' involvement in the pre-planning campaign and later in the workings of the plan itself; the conception of the plan; its implementation; and the differences between the proposed and the implemented plan. Specifically, the 1911 plan for Dallas, Texas affords a chance to examine Kansas City landscape architect George E. Kessler's ideas on urban areas. He believed that planning for an adequate boulevard system would enhance the beauty of a city as well as improving the business climate.

The purpose of this study was to ascertain which assignments from the course outline for The World of Construction should be deleted, retained, or combined with each other to form the curriculum for an eighteen-week construction technology curriculum. The study contains a brief descriptive account of the development of the Industrial Arts Curriculum Project. Questionnaires asking for the opinions of experienced teachers of The World of Construction were distributed in the Dallas and Fort Worth, Texas school districts. Respondents indicated that the majority did not agree upon which assignments should be deleted, shortened and combined, and that all of the assignments were considered to be important and essential.

"The purposes of the study were to report attendance figures of the Deparment during the period of the study, to report the acquisition of new land and facilities during the period of the study, to survey the program change in relation to its leaders during the period of the study, to determine if the Dallas Park and Recreation Department met the standards set up by the National Recreation and Park Association, and to project what recreational facilities will be needed in the next decade...This study indicates that the Dallas Park and Recreation Department is below the standards of the National Recreation Park Association in most areas of concern. The one metropolitan zoo and the ten acres of land per 560 population were the only areas that met or exceeded the standards. The ownership of land is most important so that when monies become available recreation facilities, program and sfaff can be increased. "--leaves 1,50.