The purpose of this study is to demonstrate the value of visual research methods to applied anthropology in the context of exploratory research with farmers in Ethiopia. The three methods of photo-elicitation, participatory photography, and ethnographic film, enrich and expand ethnographic methods to support the client's objective of supporting farmers. The applied project constructs a narrative from the local perspective to help consumers learn more about farmers' lives. The research focuses on specific farmers, and their experiences with direct fair trade and coffee farming. The client sees the application of research produced by ethnographic and visual methods as a good direction not only for his company, but the Fair Trade Industry as a whole.