To supplement student recruiting efforts, the Office of Admissions and Records, North Texas State University (rSU), funded a color sound promotional film, North Texas Now (NTi), describing academic and nonacademic services and activities of NTSU and its surrounding area. NT uses fast-paced montage and contemporary music, and for contrast and historic perspective, it opens and closes with sepia photographs depicting the early days of NTSU. An accompanying production book describes the making of NTN, examines the background against which NT2 was proposed, describes problems and procedures of production, analyzes the film, and offers recommendations for other university film productions,

The problem with which this thesis is concerned is the definition, justification, and implementation of behavioral objectives as they relate to Speech Communication and Drama courses. Chapter One provides definition and justification of behavioral objectives. In Chapter Two, the process of writing the objectives is explained. Chapter Three contains examples of behavioral objectives which could be implemented in two of the basic courses in the Speech Communication and Drama Department at North Texas State University. Chapter Four furnishes examples for two courses which are based on more specific content. Chapter Five contains conclusions. Evidence indicates that behavioral objectives facilitate learning and accrue advantages to parents, administrators, teachers, and students. The teacher of Speech Communication and Drama can no longer ignore the behavioral precepts.