The current generation of structural equation modeling (SEM) is loosely split in two divergent groups - covariance-based and variance-based structural equation modeling. The relative newness of variance-based SEM has limited the development of techniques that extend its applicability to non-metric data. This study focuses upon the extension of general linear model techniques within the variance-based platform of partial least squares structural equation modeling (PLS-SEM). This modeling procedure receives it name through the iterative PLS‑SEM algorithm's estimates of the coefficients for the partial ordinary least squares regression models in both the measurement model and the overall structural model. This research addresses the following research questions: (1) What are the appropriate measures for data segmentation within PLS‑SEM? (2) What are the appropriate steps for the analysis of rank-ordered path coefficients within PLS‑SEM? and (3) What is an appropriate model selection index for PLS‑SEM? The limited type of data to which PLS-SEM is applicable suggests an opportunity to extend the method for use with different data and as a result a broader number of applications. This study develops and tests several methodologies that are prevalent in the general linear model (GLM). The proposed data segmentation approaches posited and tested through post hoc analysis …