The Relationship between Desired Results and the Marketing Tools Used in Recreation Programming (open access)

The Relationship between Desired Results and the Marketing Tools Used in Recreation Programming

The purpose of this study was to compare two types of flyers used in the promotion of a recreational special event by a nonprofit agency. Informational and persuasive flyers were developed for an audience participation murder mystery play presented at Carswell Air Force Base near Fort Worth, Texas. Flyers were distributed throughout this military community. Only those individuals interested in attending a theatrical production registered for this program. A pretest and posttest were administered. Data were analyzed using Chi square goodness of fit tests, tests of proportions, and t-tests. Findings were: (a) persuasive flyers were more effective than the informational type in attracting potential patrons to register for an audience participation murder mystery play, (b) persuasive flyers were also more effective in attracting potential patrons to actually attend a murder mystery production, (c) however, persuasive flyers were not more effective in influencing the expectation or satisfaction of the patrons with the murder mystery production, and (d) neither type of flyer attracted patrons with any different demographic profiles who registered for or who attended this murder mystery production. In view of the findings of this study, the following recommendations for further study appear to be warranted: (a) further research on the …
Date: August 1992
Creator: Skipper, Barbara Anne
System: The UNT Digital Library
Books in Religious Adult Education Valued by Professional Religious Adult Educators (open access)

Books in Religious Adult Education Valued by Professional Religious Adult Educators

This research focused on discovering the most valued books in adult religious education through a survey of professors of adult religious education and in bibliographies of recent dissertations in adult religious education. Three groups of adult religious educators participated in the survey: the religious adult educators who are members of the adult sections of the Association of Professors and Researchers of Religious Education and North American Professors of Christian Education, and professors of adult religious education in Southern Baptist theological seminaries. In addition the author surveyed the adult religious education dissertation bibliographies for the period 1980-1995 to discover the most frequently cited adult religious education books. The author developed a listing of 312 adult religious education books published in English. Then a jury of three experts in the field choose seventy-seven books which they valued. From this list the three groups of professors choose books according to three criteria: textbooks they used in adult religious education courses, books they recommended as additional reading, and books they valued in the field.
Date: August 1996
Creator: Walter, Woodrow James
System: The UNT Digital Library
The Association of Self-Directed Learning Readiness, Learning Styles, Self-Paced Instruction, and Confidence to Perform on the Job (open access)

The Association of Self-Directed Learning Readiness, Learning Styles, Self-Paced Instruction, and Confidence to Perform on the Job

Learning styles and readiness for self-directed learning were identified for 125 adult employees enrolled in self-paced training courses. The success of the self-paced instruction was measured by confidence to perform learned skills on the job. Confidence scores were compared across learning style types and self-directed learning readiness. It was concluded that self-paced training programs can be effective for a variety of learning style preferences. Additionally, adult employees who are highly self-directed will experience greater success in self-paced instruction than those less self-directed. The implication for businesses and academic institutions seeking to employ technology based, self-instructional programs is that a return on investment can be maximized by an examination of the target audience. Training programs which are self-paced may not generate the desired success which will translate into effective job performance for those adults who are not ready for self-directed learning.
Date: August 1993
Creator: Baxter, Lynn Z. (Lynn Zander)
System: The UNT Digital Library
An Investigation Into the Factors Leading to the Closure of 40 Private Four-Year Colleges between 1965 and 2005 (open access)

An Investigation Into the Factors Leading to the Closure of 40 Private Four-Year Colleges between 1965 and 2005

This study searches for a set of common indicators that contributed to the ultimate closure of 40 colleges and universities between 1965 and 2005. From research on related literature, a set of 31 contributing factors was identified by published experts and observers in higher education. That set of indicators was then used as a list of 31 questions answered by data found in newspaper articles, professional journals, published research work, published institutional records, data taken from the Department of Education, data taken from IPEDS, data published in historical recounts of the colleges of interest, etc. The data was accumulated in the form of yes/no responses to the 31 questions. Although the study involved only 40 colleges and universities this population represents the majority of institutions that pass the restrictions of limitations and delimitations described in the full document. The complete data set was processed using SPSS which produced ANOVA tables and level of statistical significance for each indicator question. The results indicate that out of the 31 original indicator questions there were two groups of statistically significant indicators. The larger group of indicators having statistical significance at the .05 level encompassed the smaller group having statistical significance at the .001 …
Date: December 2009
Creator: Province, Terry Paul
System: The UNT Digital Library
A Study of the Relationship Between the Use of Color for Text in Computer Screen Design and the Age of the Computer User (open access)

A Study of the Relationship Between the Use of Color for Text in Computer Screen Design and the Age of the Computer User

This study addresses an individual's performance, relating it to eyesight changes due to the aging of the individual and to color computer screens used for computer-based-instruction not designed specifically for older students. This study determines how existing research in gerontology, human-computer interface, and color use in visual graphics can be applied to the design of computer screen displays containing color text and backgrounds and how various color combinations will affect performance by adult learners forty years of age and older. The results of this research provide software developers and instructional designers guidelines to use when designing computer screen displays for use in instructional computing settings involving older adults.
Date: December 1991
Creator: D'Angelo, John J.
System: The UNT Digital Library
Computer-Mediated Communication Impact on the Academic and Social Integration of Community College Students. (open access)

Computer-Mediated Communication Impact on the Academic and Social Integration of Community College Students.

Although research findings to date have documented that computer-mediated communication (CMC) gets students involved, a substantial gap remained in determining the impact of CMC on academic and social integration of community college students. Because computer technology, specifically CMC, has proliferated within teaching and learning in higher education and because of the importance of academic and social integration, this study was significant in documenting through quantitative data analysis the impact that CMC had on the academic and social integration of community college students. The following research question was addressed: Does computer-mediated communication have an impact on the academic and social integration of community college students as measured by the CCSEQ? The study hypothesized that data analysis will show that there will be no difference in the integrations reported by the control and experimental groups. The overall approach was to conduct a pretest-posttest control-group experimental study using CMC as the experimental treatment. The Community College Student Experiences Questionnaire (CCSEQ) was given to collect data that were used to measure the academic and social integration of the control and experimental groups. After an in-depth analysis of data using descriptive statistics, factor analysis, and ANCOVA, the finding of this study was that there is …
Date: August 2003
Creator: Dollar, David Lynn
System: The UNT Digital Library
College and University Executive Leadership: The Impact of Demography on the Propensity for Strategic Change (open access)

College and University Executive Leadership: The Impact of Demography on the Propensity for Strategic Change

This study explores the relationship between diversity within executive decision-making teams at institutions of higher education and their propensity for strategic change. Previous research in the areas of strategic change, group decision making, and higher education was drawn from in this study. Statistically significant relationships were discovered the demographic background of executive decision-making teams at public colleges and universities, as measured by both the pursuit of new degree and certificate program offerings and multiple measures of student retention. The results also indicated the presence of an insufficiently diverse pool of potential executives for colleges and universities to draw from.
Date: December 2003
Creator: Fincher, Mark
System: The UNT Digital Library
The Impact of Financial Aid on Persistence: Application of the Financial Nexus Model (open access)

The Impact of Financial Aid on Persistence: Application of the Financial Nexus Model

The purpose of this study was to examine the financial nexus between college choice and persistence for full-time, first-time, first-year freshman college students. The theoretical framework of this study was the financial nexus construct developed by St. John, Paulsen, and Starkey (1996) and Paulsen and St. John (1997). This is the first study to apply the financial nexus construct to full-time, first-time, first-year freshman population; the first to examine baccalaureate/comprehensive and doctoral/research institutions in both public and private sectors separately. The results of this study found that (1) overall, it is slightly evident that there is a financial nexus between college choice and persistence among full-time, first-time, first-year freshman students; (2) the nexus between college choice and persistence may be different by the Carnegie Classification, and (3) the pattern of the direct effects of financial variables (i.e., tuition and financial aid) on persistence was different from the previous results. Unlike in the previous studies, tuition increases appeared to have a positive effect on the enrollment of full-time, first-time, first-year freshman students attending institutions of all Carnegie Classifications. The result suggests that price may reveal a "quality effect" and that higher tuition institution may signal higher quality. In both public and …
Date: August 2003
Creator: Hwang, Dae-Yeop
System: The UNT Digital Library