This booklet is primarily photographs of life on the S. M. S Ranch. Near the end are several text sections, the first of which states, "It is the design of the S. M. S. Booklet to give feeders and breeders both by picture and written word a comprehensive idea of our methods and breeding in which we have been so successful..." (p. 78). The first section gives an overview of the policies and buying options for the cattle company. Next, "Some Glimpses Into Ranch Life" gives an overview of how ranching works, defines ranching jargon, and gives several songs/poems that illustrate ranching. The third and final section, "Stock Farms and Small Ranches, From the Spur Ranch" includes photographs from Spur Ranch and a brief overview about the ranch and surrounding area.