In my work, I explore the ancient occult concept of the egregore or collective thought-form and its continued relevance in contemporary life. One might not think of the systems that we operate in today as ritual in nature, especially those that utilize new technology. We may imagine cyberspace as the ultimate rational and objective realm where all things can be categorized, quantified, and monetized. However, it is a place saturated with ceremonial situations upon close inspection. I seek out these ceremonies of niche digital communities and reconstruct them in new forms operating adjacent to their original stream.

Surveillance capitalism is pervasive within our everyday lives: turning every movement, emotion, or thought into a commodity to be turned into an ad for us. As our meta-data is bought and sold to third-parties, we are coerced into buying products from targeted ads. This system of behavioral manipulation combines human psychology and emotion analytics to make us nodes within an accurate capitalist network. My work scrutinizes current economic structures through videos, installations, AR and digitally printed garments. In my practice, I satirize data collection, extraction, and commodification through an accumulation of my own user information from large tech companies– including Meta, Google, and Apple. This data is used to digitally produce patterns and create a collection of garments. Through this production of clothing, my work visually represents the symbiotic relationship between consumer capitalism and surveillance capitalism.