The problem in this study was to discover if the public relations program of the Dallas Petroleum Center was useful in leasing and if the program played a significant role in a leasing increase. The study was carried out by describing the development of the building project, by analyzing the planning and execution of the public relations program, by testing the program's effectiveness, and by drawing conclusions about the program and by making recommendations for this specific program and for office leasing in general. The effectiveness of the program was tested by questionnaires and interviews. The public relations program proved to be an effective tool in leasing office space; and a similar program was recommended for other buildings.

The questions arising over the deterioration of the 0BD have brought this topic to the attention of the public. This thesis will discuss the Central Business District of D311a5 and its decline. In order to study alternatives to these downward trends, the Central Business District Association of Dallas commissioned Alexander Cooper to make. an analysis of the possibilities for one alternative, namely, housing. The purpose of this study is to examine the le.rander Cooper Report on housing. The facts presented in this thesis will provide an analytical base of urban theory from which a discussion of housing prospects will be initiated. The feasibility of dointovm housing construction will 'be examined as it is presented in the Cooper Report.

This study was designed to test whether Japanese natives who retained traditional Japanese value orientations and who resided in the Dallas, Texas area would have unfavorable attitude toward the concept of comparative television advertising. Data were collected from 104 respondents of varying sex, age, education, occupation, length of stay in the United Sates, intention of settling in the United States, and television viewing horse. All null hypotheses were accepted, indicting that cultural influence among Japanese natives in the Dallas area did not result fin unfavorable attitude toward comparative advertising despite the fact that in Japan, the name of names in advertising is counter to basic Japanese culture and tradition.

This study was conducted to investigate the importance of dress in the implementation of hiring, promotion, and termination practices among female retail executives in the Dallas/Fort Worth area. Appropriate interview and on-the-job dress for department and specialty store executives was studied. A questionnaire was used to obtain information from retail executives. Based on the data obtained, it was found that appropriate business dress was indeed important for female retail executives. Skirt suits or skirt and vest ensembles were considered most acceptable by the executives surveyed, both for interview and on-the-job situations.

City planning in Dallas, Texas, gives insight into various aspects of the early planning movement in the United States. Dallas city planning offers an opportunity to study the initial work for a plan; citizens' involvement in the pre-planning campaign and later in the workings of the plan itself; the conception of the plan; its implementation; and the differences between the proposed and the implemented plan. Specifically, the 1911 plan for Dallas, Texas affords a chance to examine Kansas City landscape architect George E. Kessler's ideas on urban areas. He believed that planning for an adequate boulevard system would enhance the beauty of a city as well as improving the business climate.

This thesis describes, classifies, analyzes and evaluates the rhetoric of resistance to forced busing to desegregate the Dallas Independent School District during the 1975-1976 school year. This thesis also applies the characteristics of social, protest and agitational movements to the antibusing movement in Dallas to determine the effectiveness of the resistance rhetoric. The findings of this case study demonstrate that, although the Dallas protesters did not achieve all of their goals, their resistance rhetoric did accomplish specific, effective results. However, this thesis also concludes that, in the American system of government, neither violent nor non-violent resistance can prevent implementation of court-ordered busing.

The purpose of the investigation was to determine if participant attitudes toward recreation program elements varied significantly according to racial origin of the individual. The subjects were adults involved in structured and unstructured recreation programs at six community recreation centers operated by the Dallas Recreation Department. The chi-square test was used to determine significance of the difference among participant attitudes. The results of the investigation revealed a statistically significant difference among the three racial groups with regard to their attitudes toward various program elements. Conclusions were that participants from these three racial groups appear to be more different than alike in their attitude toward recreation programming.

Abstract: The civic life-styles typology of Charles Adrian and Oliver Williams was tested as to its theoretical utility in explaining empirical patterns of civic life-style items, and its comparability to other forms of urban behavior. The data are from a 1970 survey of 3,025 families by the City of Dallas, Texas. An exploratory factor analysis was done on civic life-style items. The factor index scores were used as dependent variables, and demographic and associational items were independent variables in a step-wise regression analysis. Only two of ten factors were found to be civic lifestyles; both were interpretable using the Adrian and Williams typology. Civic life-style behavior was found to be similar to other patterns of differential participation in urban structures.

This study investigated the clothing preferences of large-size women who shopped in selected large-size specialty stores in North Dallas. Questions were asked regarding the respondents' age, employment, income, dress size and degree of fashion-consciousness. Also investigated were preferences regarding apparel and shopping sources. A questionnaire was used to obtain the desired information. Based on the data obtained, it was found that large-size women have certain preferences concerning the clothing they purchase and the sources they shop.

One hundred American teenagers and 84 Israeli teenagers were interviewed by open-ended questionnaires in order to study their attitudes toward death, holding variables like religion, socio-economic status, and education constant. All the respondents are Jewish, members of a youth movement, high school students, and are fifteen to sixteen years old. The results show a strong tendency to avoid discussions and thoughts about death, more so by the Israelis. Death is strongly feared and associated with war and car accidents, more so by the Israelis. Americans associate army service with death. Death is generally viewed as physical and spiritual cessation of life. The avoidance approach and fear of death that were found suggest the need to offer special courses on man and death in high schools.

The purpose of this study was to determine the educational and experiential levels attained by professional recreators employed by the City of Dallas Park and Recreation Department from 1961 through 1971. Comparison of these levels was made to the minimum qualifications for employment as recommended by the National Recreation and Park Association. The study also surveyed the areas of specialized course work, in-service education, on-the-job training, and personal philosophy of the individual recreator.

This paper compares the different approaches to programming taken by KERA--TV Instructional Services Division and by Israel's Instructional Television Center This study first examines the historical development of instructional television in the United States, particularly in Dallas, and in Israel, Next examined are the differences and the similarities between the stations' programming processes. Finally, the study examines the perceived achievements of programming goals set by each station. This report concludes that the stations' differences in their approach to programming are rooted in their historical developments, and discusses the opposite directions which the stations' programming processes are currently developing,

The primary purpose of this study was to compare performance on selected gross motor skills of elementary school-aged children diagnosed as dyslexic and a similar group of school-aged children who are identified as non-dyslexic. A secondary purpose of the study will be to compare performance within the dyslexic group according to the severity of the affliction.

This study compares the staff structures and the employment opportunities of Dallas area businesspapers and company publications. The study has five main purposes. They are (1) to examine the staff organization of various Dallas area business publications, (2) to examine the job roles and responsibilities within each type of publication, (3) to determine the education requirements for employees, (4) to determine the experience requirements for employees, and (5) to evaluate business and industrial journalism as a career choice for journalism graduates in the Dallas area.

The performance of Uneven Parallel Bar skills by junior high girls is hindered by blister formation on the hands. The problem was to investigate certain measures relative to their value in blister prevention.

This study has a twofold purpose. The first is to determine the consequences related to labeling deviant behaviors, especially as these effects are reflected in the person who labels and defines deviant behavior. The second is to evaluate the medical model of abnormality in relation to the labeling of deviant behavior.

This study compares the May, 1974 and May, 1975 editions of suburban daily newspapers in the Dallas-Fort Worth metroplex. The purposes of the study were to determine how, when, and why suburban daily newspapers in the metroplex altered their editorial content and to evaluate the effects of the changes on circulation. The thesis is organized into four chapters. Chapter I introduces the study. Chapter II gives a historical overview. Chapter III analyzes the data. Chapter IV contains some conclusions. Some conclusions that emerged from this study include: 1. Suburban newspapers have small editorial staf fs. 2. Eight of the newspapers altered their content. 3. The changes helped them maintain or increase their circulation. 4. All of the editors responding to the questionnaire said that local news and sports are their primary goals.

The problem of this study was to determine how well the public information office of the Dallas Police Department performed in three public relations areas: staff consultation, employee communication, and press relations. Interviews were conducted with the command staff of the Dallas Police Department and with nine mass media representatives who had regular contact with both the police department and the public information office. Their answers were compared with public relations principles taken from literature in both the general public relations and the police public relations fields to see if the public information office was succeeding or failing in performing its staff-consultation, employee-communication, and press-relations functions.

This problem's investigation deals with gauging the artistic influence, if any, pioneer editorial cartoonist John Knott had on his successors, Ficklen and McClanahan. Information was gathered through interviews and the pages of the Dallas Morning News. Organization is as follows: introduction, biography and art of Knott, biography and art of Ficklen, biography and art of McClanahan, summary and conclusion. The study found minimal artistic influence by Knott on the cartoons of Ficklen and McClanahan. Compared to Knott, Ficklen and McClanahan had different art backgrounds, cartoon styles, personal and political beliefs. Knott's successors admired different artists, drew during a different editorial page emphasis and had more freedom in cartoon selection than Knott did. Neither Ficklen nor McClanahan listed Knott as an artistic influence.

The purpose of this study is to add to the knowledge of juvenile delinquency in our society as it may be discerned through reports by those who have committed delinquent, but in most cases unadjudicated, acts. This study further seeks to add a dimension to the body of knowledge already gained through self-report techniques by discovering whether there are any important differences to be observed in comparing surveys of limited Negro and white populations.

The effects of thermal discharges on the density, distribution, production, and drift of benthic organisms were studied at North Lake reservoir.

The problem of this study is to provide a descriptive analysis of research in career-oriented education and a plan of procedure to implement it in the Dallas Independent School District. The first part presents the inception of the career education program, the concept and components of career education, and the scope and goals of career education. The second part division discusses career education precursors and overviews of selected existing programs. The final portion of the study deals with implications of implementation of career education in the Dallas Independent School District.

"The purpose of this study is to describe the differential perception of poverty and upper income areas in Dallas. Groups of students with contrasting socioeconomic backgrounds were included in the study. Their perceptions were analyzed as a function of their socieconomic backgrounds...A map of the city using postal zone divisions and some census tract divisions was constructed. Definitions of poverty and upper income areas were established on the basis of U.S. Census data and statistics from the State Welfare Department in Dallas. Students from a North Dallas prepatory school and a poverty area high school were asked to mark maps to show locations of areas of poverty and wealth...The study concludes that prep school students show both local and cosmopolitan orientations to the city of Dallas, while poverty area students are most aware of their own neighborhood."-- leaf [1].

Analysis of larval fish collected at four stations in a 330-ha cooling reservoir indicated Dorosoma spp. were most numerous at all stations, followed by Lepomis spp. and Percina Macrolepida. Largest numbers and greatest diversity of larval fish were found at the station least affected by thermal effluent; the mid-lake station provided the smallest numbers and least diversity. The two warmwater stations were intermediate, with similar numbers and diversity. Diversity and abundance of zooplankton between stations were similar to those of fish. The most abundant zooplankter (Bosmina) was generally selected against by Dorosoma, Lepomis and Micropterus spp. larvae except when the larvae were quite small ((10mm). Cyclopoid copepods were most often selected by all larvae.