Governor John B. Connally Jr., who served as chief executive of the State of Texas from 1963.to 1969, made extensive use of the mass communication media to further both his programs and his own political fortune. It is the purpose of this study to examine the history of Connally's use of the media, to evaluate the degree of success he achieved in the use of the media, and to present evidence of how he was able to achieve success in the use of the media. The study was done in three phases. In the first phase, microfilm files of two newspapers, the Dallas News and the Houston Chronicle, were studied in detail for the years 1962 through 1968. Clipping files of the Associated Press in Austin and the Dallas Times Herald also were studied for the years in question. Also, the New York Times Index was examined for references to Connally during these years. Such references were then checked on microfilm files of the Times. In the second phase, key members of Connally's staff for those years and key members of the capitol press corps in Austin were interviewed. As a third step, a questionnaire was mailed to 25 selected …

This study of Sepia magazine was researched as a historical project in order to trace the progress of a twenty-five-year-old Negro publication begun as a sensational news sheet and expanded to a pictoral, entertaining magazine aimed at the middle-class black.

This study compares the staff structures and the employment opportunities of Dallas area businesspapers and company publications. The study has five main purposes. They are (1) to examine the staff organization of various Dallas area business publications, (2) to examine the job roles and responsibilities within each type of publication, (3) to determine the education requirements for employees, (4) to determine the experience requirements for employees, and (5) to evaluate business and industrial journalism as a career choice for journalism graduates in the Dallas area.

The problem of this study was to determine how well the public information office of the Dallas Police Department performed in three public relations areas: staff consultation, employee communication, and press relations. Interviews were conducted with the command staff of the Dallas Police Department and with nine mass media representatives who had regular contact with both the police department and the public information office. Their answers were compared with public relations principles taken from literature in both the general public relations and the police public relations fields to see if the public information office was succeeding or failing in performing its staff-consultation, employee-communication, and press-relations functions.

This study was concerned with determining the amount of exposure high school students have to mass media and their attitudes toward news. The purposes of this study were to find how much time high school students devote to newspapers, radio, television, and magazines for entertainment and information, to discover which publications or channels students are most interested in and why; to find out specifically what young people read, listen to, and watch; to discover how most of them get their news information; and to determine positive and negative feelings toward media news.

The purpose of this study was to specify quantitatively the meanings and images of eight branches of journalism as perceived by a selected group of college students majoring in journalism. The problem of this study was to identify the locations of these meanings, using a semantic differential, as points in a three-dimensional semantic space consisting of evaluation, potency, and activity dimensions. The study was also designed to test two hypotheses. Hypothesis One was that there would be a significant difference between the male and female groups in their perception of the same concept about a journalism branch. Hypothesis Two was that there would be a significant difference between two concepts perceived by the members of the same sex group.

This study determined attitudes held by metropolitan city editors in Texas toward current journalism instruction in colleges and universities. An open-ended questionnaire was mailed to city editors of newspapers in Texas with circulation over 50,000.

This study was concerned with the subject-matter content and source of photographs at three small-city and three metropolitan Texas newspapers. An analysis was conducted over a fourteen-day period at six daily newspapers: The Dallas Morning News, The Fort Worth Star-Telegram, The Houston Chronicle, The Sherman Democrat, The Paris News, and The Midland Reporter-Telegram.

This study looks at thirty of the largest Newspaper in the Classroom (NIC) programs being operated in the United States. The researcher employed the questionnaire survey method to achieve quantitative and qualitative results.

The problem of this study was an audience analysis of the weekly newspaper Outdoor Times, a Dallas based publication, by conducting a readership survey of randomly selected subscribers. The study also contains a brief history of the Outdoor Times, tracing its development since its inception to the present. The purposes of this study were (1) to examine the characteristics of a specialized, regional publication, the Outdoor Times, (2) to determine some characteristics of subscribers to the Outdoor Times, (3) to determine some reasons why readers subscribe to the Outdoor Times, (4) to examine subscribers' likes and dislikes concerning the Outdoor Times.

The purposes of this study were to determine the characteristics of the subscribers to the local community newspaper, to determine what the subscribers read most and what they read the least in the local publication, and to determine the role of the small newspaper within the metropolitan area.

The problem of this study was an analysis of the selection of news by newspaper editors in another culture. The purposes of this study were: 1. To examine the news perceptions of three French foreign news editors. 2. To discover if social forces influence the selection of news. 3. To discover if personal attitudes of a foreign news editor affects his selection of U.S. news. 4. To learn whether the institution that employs the foreign news editor affects his selection of U.S. news. 5. To find out if the societal influence to maintain cultural consensus affects selection of U.S. news by a French foreign news editor. 6. To discover if there is a relationship between the number of news items received in a category and the selection of news items from the same category. To carry out the purposes of this study, answers were sought to the following questions: 1. Do values of the French culture affect the selection of U.S. news items? 2. Do the three French news editors have to adjust their selection of U.S. news? 3. Do the attitudes of the French editors affect their selection of U.S. news? 4. Do the publication production problems affect the …

This study was a simple "before" and "after" attitude measurement experiment using an experimental group and a control group. The attitude measurements were made before and after the subjects in the experimental group were presented an informational briefing about the Air Force ROTC training program. Both the experimental group and the control group were subject to exposure to the Air Force mass communication advertising during the two-month study period. The results indicate that the increased knowledge gained by the experimental group through its exposure to the informational briefing caused a negative change of attitude within the group. However, the control group had no significant change of attitude during the study period even though more than 87 percent of those subjects were exposed to some form of Air Force advertising.

The problem of this study was to examine the community, stockholder, and consumer public relations of the Dr Pepper Company. The data were collected by an examination of the major areas in Dr Pepper's public relations department. Detailed questionnaires were used in interviewing the department's head, Harry Ellis, and his assistant, Jim Ball. Follow-up interviews clarified Ball's and Ellis's responses to the questionnaires. Chapter I introduces the thesis. Chapter II presents information about Dr Pepper's consumer relations, Chapter III presents data about stockholder relations, and Chapter IV presents information about community relations. Chapter V summarizes the study and makes conclusions and recommendations. Dr Pepper's overriding weakness was the lack of pre- or post-testing of its public relations efforts; and its strengths are that it has never been accused of doing misleading advertising and it labels its products so that the consumer knows its content. The recommendation was made to expand and departmentalize the public relations operation.

This study presents a detailed analysis of the public relations organization, objectives, and practices of Southwestern Bell Telephone Company, Dallas, Texas. Information sources included interviews with telephone company public relations personnel, company publications, and other publications. The five chapters deal with the history and development of the company and its public relations program, and the organization, functions, and operations of the public relations department. With a long and varied history of public relations activities, the company executes numerous activities for employees, customers, educational institutions, the community, stockholders, and the media. The study recommends that the department establish a committee to formulate long-range public relations goals, initiate a management orientation program, and advertise in area high school and college publications.

This study presents a picture of Martin Luther as a pioneer in mass communications. The text is divided into four sections and the conclusion; Martin Luther: man and his world, Luther and the German printing press, propaganda devices in Luther's Primary Reformation Treatises of 1520, and, propaganda and mass communications in Luther's liturgical reforms, religious broadsides, and preaching. The final remarks pertain to Luther's effect upon the reordering of society in the Western world.

The problem of the study was to analyze conditions of the South African press, including effects of apartheid legislation on the free flow of information. The method of research was mail questionnaire to editors of twenty-two South African daily newspapers. The study showed that the South African press is restricted by legislation and additional laws are expected. Other information from the study includes the following: at least four main laws impede the free flow of information; the press has ready access to government officials; Die Burger and The Star are considered the most influential newspapers; and Prime Minister Vorster's recent advice that the press "put your house in order" seems aimed largely at key English-language newspapers.

Market Place is a home furnishings trade magazine circulated free to approximately 35,000 employees in the home furnishings industry. The problem with which this investigation is concerned is that of determining whether three demographic characteristics, including type of business, position, and experience, affect frequency of readership or influence of the magazine. Questionnaires were mailed in the spring of 1975 to a random sample of 1,000 recipients of Market Place. Analysis of the data showed that, although most of the recipients have a high frequency of readership of Market Place, the groups hypothesized to read most frequently and to be most influenced by the magazine did not read and were not influenced most frequently.

This study traces the history of the Plano Star-Courier. Information was obtained from newspaper files, interviews, and directories. The thesis is divided into six chapters: Chapter I introduces the study; Chapter II chronicles the founding of Plano and the first newspaper publications; Chapter III concerns consolidation of the newspapers in Plano; Chapter IV traces the changes in ownership; Chapter V describes the newspaper under family ownership and corporation ownership; Chapter VI summarizes the history, influence, and future of the Star-Courier. This thesis combines the history of the Plano Star- Courier and the previously unwritten history of the town. For 100 years, the Star-Courier reflected the attitudes, values, and needs of people in the community.

The purposes of this study were (1) to identify the reasons for and the processes of underground communication in Russia since the seventeenth century and (2) to utilize the information to interpret the clandestine media's significance. The study concluded: (1) underground media have evolved because Russian governments have oppressed free speech; (2) dissidents have shared similarities in the methods of illicit communications; (3) whereas the earlier clandestine press tended to be either literary or political, today's samizdat is a synthesis of many varieties of dissent; (4) underground media have reflected the unique characteristics of Russian journalism; and (5) the Chronicle of Current Events is unparalleled as a news journal in the history of Russian dissent.

This study gathers demographic data on members of three Dallas racquet clubs, determines what media will reach club members, discerns facilities that members expect from their racquet club, and suggests ways the data can be used in an image program. Five chapters make up this study. Chapter I explains the purposes of the study and tells how research was conducted. Chapter II explains the steps in building a corporate image. Chapter III gives research results. Chapter IV explains how data gathered it into the total image program for a racquet club. Chapter V concludes. Members desired good tennis facilities above anything else in a racquet club.

This study is concerned with determining whether the Turkish newspaper, Cumhuriyet, and the Greek newspaper, To Vima, differed in their coverage of the 1974 Cyprus crisis, Issues of the newspapers covering the period, July 16-August 31, 1974, were examined, News items related to the crisis were categorized as hard news, soft news, editorials, and illustrations. Totals for each category were measured in column inches and converted to percentages of total available space in each newspaper, Categories were added to obtain total coverage of the crisis by each newspaper. This study concludes that Cumhuriyet devoted proportionately more coverage to the crisis than To Vima, in both total coverage and all news categories.

This thesis set out to evaluate and compare two communism cation channels at Southland, the company magazine and the grapevine. Data were obtained through a survey in the Summer, 1975, magazine. Following an introduction, explanation of data-collection procedure of the survey, overview of communication in formal and informal organizations, and analysis of the survey data, conclusions were drawn that the magazine is an effective formal communication tool, but that it cannot serve all the formal communication needs of the company, and that expansion of the company's formal communication program is needed. Even so, the formal communication tool, The Southland Family, remains a more effective channel of.communication than the grapevine.

This study compares the May, 1974 and May, 1975 editions of suburban daily newspapers in the Dallas-Fort Worth metroplex. The purposes of the study were to determine how, when, and why suburban daily newspapers in the metroplex altered their editorial content and to evaluate the effects of the changes on circulation. The thesis is organized into four chapters. Chapter I introduces the study. Chapter II gives a historical overview. Chapter III analyzes the data. Chapter IV contains some conclusions. Some conclusions that emerged from this study include: 1. Suburban newspapers have small editorial staf fs. 2. Eight of the newspapers altered their content. 3. The changes helped them maintain or increase their circulation. 4. All of the editors responding to the questionnaire said that local news and sports are their primary goals.