A method for predicting background advertisement exposure parameters in sporting events: Televised football game approach (open access)

A method for predicting background advertisement exposure parameters in sporting events: Televised football game approach

Article described study which tested a prediction method where virtual reality (VR) technology was utilized to simulate the telecast of the event and estimate the background advertisement exposure parameters.
Date: October 17, 2019
Creator: Xiao, Yi & Collins, John
System: The UNT Digital Library