Attracted to the Medium: An Analysis of Social Behaviors, Advertising, and Youth Culture in the Emerging Mobile Era (open access)

Attracted to the Medium: An Analysis of Social Behaviors, Advertising, and Youth Culture in the Emerging Mobile Era

This thesis is a reception study that examines potential reasons why the adolescent to college aged demographic of youth culture is embracing communicative and informational mobility. The project attests that the move to mobility is motivated by two major factors, the attraction of being an early adopter of technology and the way social behaviors are made attractive in mobile marketing. Chapter 1 explores the importance of these social behaviors, as they are very much intertwined and contribute to how youth acclimate into society. Chapter 2 demonstrates that creating social distinction and cultural capital is linked to being an early adopter of technology. The remaining portion of the document examines recent mobile advertisements and why youth would be attracted to the aesthetic and thematic elements contained in the advertisements. Chapter 3 examines how Blackberry utilizes the behavior of creating and expressing identity in their advertisements. Chapter 4 focuses on how Apple has worked to create a community centered around their brand. Finally, Chapter 5 looks at how Google/Android has highlighted the acquisition, sharing, and utilization of content through the phenomenon of applications. With this project, I hope to illustrate the rationale why youth would be attracted to communicative and informational mobility.
Date: August 2011
Creator: Battin, Justin M.
System: The UNT Digital Library
A Dream Lost in Dream: A Love-Hate Relationship of an Alien with America (open access)

A Dream Lost in Dream: A Love-Hate Relationship of an Alien with America

Exploring the theme of Diaspora, this paper is an accompanying document for the documentary, A Dream Lost in Dream. It sheds light on the purpose, and process of producing this documentary. The main purpose for the production of this documentary has been described as initiation of healthy and casual dialog between diverse populations in America. It emphasizes the importance of creating visual media targeting masses rather than the elite. It is argued that it can act as a tool of awareness, reducing anxiety in the society. It also embarks on the production journey of the documentary A Dream Lost in Dream. The film is a portrayal of an East Indian immigrant struggling between economic survival, family issues and passion to fly.
Date: August 2011
Creator: Singh, Arvind
System: The UNT Digital Library
¿Cuándo te Veré? “When Will I See You?” (open access)

¿Cuándo te Veré? “When Will I See You?”

This film examines the phenomenon of a family divided by the U.S.-Mexico border. Saul, the head of the family, migrated north in search of a better life for his wife and children while they stayed behind in Mexico. Not having the documents to cross the border has resulted in being apart from his family for more than ten years. This is a story about separation, pain, and the ultimate sacrifice a family makes as a means of survival.
Date: August 2011
Creator: Colunga, Elizabeth H.
System: The UNT Digital Library
True Tales of the Atom (open access)

True Tales of the Atom

True Tales of the Atom documents the creative process in the making of the film of the same name. It describes the intent and result of each step in the filmmaking process, including esthetic, budget and technical decisions. How the inclusion of animation increased the complexity and technical demands on the postproduction. It shows the problems encountered and overcome working on a production alone. Finally, it details the successful completion primarily due to extensive preplanning. The film on which the paper is based is a non-traditional look at several little-known aspects of civilian nuclear power, with a look at the media that could have helped to shape current attitudes in the United States about the technology.
Date: August 2011
Creator: Westergaard, Jerry
System: The UNT Digital Library
Rehlet Iraqi (An Iraqi Journey) (open access)

Rehlet Iraqi (An Iraqi Journey)

Rehlet Iraqi was created to depict an Iraqi refugee family’s struggle after fleeing war-torn Iraq. Their struggle is highlighted with hope and high expectations for a better life within the United States. This film emphasizes the toll that emigration has on the life of a family before and after their arrival to Grand Rapids, Michigan.
Date: August 2011
Creator: Wahbeh, Fadi
System: The UNT Digital Library
Diffusion Of Location Based Services And Targeting Us Hispanics: A Case Study (open access)

Diffusion Of Location Based Services And Targeting Us Hispanics: A Case Study

This study reviews factors that identify U.S. Hispanics as being an ideal target market for adopting Location Based Services (LBS). By using the diffusion of innovation theory, an observed pattern of Hispanics’ adoption of technology, advertisements, smartphones and various smartphone value-added services reveals U.S. Hispanics to be more likely to adopt LBS than non-Hispanics. The study also identifies the top U.S. cell phone wireless providers and analyzes their marketing position towards U.S. Hispanics. AT&T, Sprint, T-Mobile and Verizon are noted as marketing their services to U.S. Hispanics via in-culture messages and campaigns. The four wireless providers also utilize LBS as a profitable tool and market LBS to their customers, regardless of ethnicity.
Date: December 2011
Creator: Yepez, Jennifer
System: The UNT Digital Library
The “Nigger Trinity”: Engaging the Discourse in Post Civil Rights/Post 1960s America (open access)

The “Nigger Trinity”: Engaging the Discourse in Post Civil Rights/Post 1960s America

The cultural and popular media landscape of the United States of America changed after the Civil-Rights movement of the 1960s. The word “Nigger” was changed during that same period of American history. There are several authors and a comic that helped change this word during the 1960s. The post Civil-Rights American has a different experience and understanding with this word than those born before 1970. This work triangulates the current cultural location of the word “Nigger,” “nigga,” and “the n-word” using linguistics, law, and two media case studies. The “Nigger” trinity is a model that adds value to the discourse that surrounds this one word in post civil-rights/post 1960s America.
Date: December 2011
Creator: Bell, Adrian Shane
System: The UNT Digital Library
Stage and Scream: The Influence of Traditional Japanese Theater, Culture, and Aesthetics on Japan's Cinema of the Fantastic (open access)

Stage and Scream: The Influence of Traditional Japanese Theater, Culture, and Aesthetics on Japan's Cinema of the Fantastic

Although widely viewed in the West, Japanese films are often misunderstood, as they are built on cultural, theatrical, and aesthetic traditions entirely foreign to Western audiences. Particularly in regards to Japan's "fantastic" cinema - including giant monster pictures, ghost stories, and "J-Horror" films - what is often perceived as "cheap" or "cheesy" is merely an expression of these unique cultural roots. By observing and exploring such cultural artifacts as kabuki, noh, and bunraku - the traditional theatrical forms of Japan - long-standing literary traditions, deeply embedded philosophical beliefs, and even more recent developments such as the controversial dance form butoh, these films, including Gojira (1954), Daimajin (1966), Kwaidan (1964), Onibaba (1964), Testuo the Iron Man (1989), and Ju-On (2002), can be placed in their proper perspective, leading to a reevaluation of their worth not merely as commercial products, but as uniquely Japanese expressions of that society's unique place in world culture.
Date: May 2011
Creator: Petty, John E.
System: The UNT Digital Library
It's a Wonderful Business: The Art of Production Sound (open access)

It's a Wonderful Business: The Art of Production Sound

It's a Wonderful Business: The Art of Production Sound is a documentary film that offers an inside look at what it takes to record the dialog of actors and diegetic sounds on a movie set. This is the job of the production sound crew, in charge of recording the voices of some of the most talented and prominent performers in the motion picture industry. The documentary features interviews with former and current production sound mixers and boom operators from some of the most acclaimed films in the history of cinema. The film also explores the personal demands, the working conditions, and the sacrifices sound crews have endured to succeed in the always challenging, but very exciting, world of film making.
Date: May 2011
Creator: Milano, Omar
System: The UNT Digital Library
Campania In-Felix (Unhappy Country) (open access)

Campania In-Felix (Unhappy Country)

This documentary film explores the damages produced by the illegal dumping of toxic waste in the environment and the rise in health concerns specific to the Campania region in Southern Italy. The management of waste material in the region is in the hands of the Camorra - a mafia organization with vast economic and political power. Through the narration of personal stories, the documentary reveals the broken emotional and cultural balance between the people from the region and their land.
Date: May 2011
Creator: Corsale, Ivana
System: The UNT Digital Library