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Did Anything Good Come Out of the Pandemic? COVID-19-Stress Induced Self-Regulatory Sustainable Apparel Consumption among the Millennials in the U.S.
Authors of the article proposed and tested a conceptual model delineating the relationships between COVID-19 stress, commitment to the environment, and intentions for sustainable apparel consumption in terms of intentions for purchasing sustainable apparel and divesting apparel. The authors recommend the sustainable apparel brands and marketers promote how sustainable apparel consumption can protect the environment to make the environment and human beings less susceptible to the future outbreaks of pandemics.
Date:
April 28, 2023
Creator:
Chakraborty, Swagata & Sadachar, Amrut
System:
The UNT Digital Library