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Advertising and Promotional Procedure as Practiced by Five Dallas Department Stores
The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.
Date:
1949
Creator:
Drake, Jerry E.
System:
The UNT Digital Library
Service Rating Used in Manufacturing Plants of Dallas County, Texas
This study is an effort to review and compare the qualities of service ratings currently being used in the manufacturing plants of Dallas County, Texas, with the recommended qualities for service ratings as set forth in the sources available in the North Texas State Teachers College Library. Also, individual service ratings selected from the group under study will be compared to each other and discussed in detail.
Date:
1949
Creator:
Freeland, Donald Keith
System:
The UNT Digital Library
A Study of the Outstanding Skills and Personality Traits Desirable in Office Workers
The purpose of this study is threefold: (1) to find out the qualities employers expect in beginning workers, (2) to investigate the importance attached to personality by some writers in the literature of the business education field, and (3) to compile information that will be of aid to students of Dallas Technical High School in developing the needed personal qualities and skills.
Date:
1949
Creator:
Wolf, Clara
System:
The UNT Digital Library