A preliminary purpose of this study in the area of business communications was that of determining the status of correspondence improvement in stock life insurance companies in Dallas. However, the major purpose, which stemmed from the preliminary one, was to study intensively the approach used in Great American.

"The purpose of this study was to collect and analyze locational data on all branch maufacturing plants established in Dallas County in 1954, 1955, and 1956; these data were acquired through personal interviews in 1957. For comparative purposes the same data on branch plants established in 1959 were obtained in 1960. The following elements of the locational process were determined and analyzed: 1. Origin and character of the new plants; specifically location of home office, types of products, size and location of the plant in Dallas. 2.locational process, including company personnel assigned the task of locating a suitable site and local agencies assisting in the locational process. 3. reasons for establishing the branch plant 4. factors that influenced management to locate the plant inDallas in preference to any other locations."-- leaf 4.