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79 Matching Results
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73 - 79 of
79
Latent Semantic Analysis: Five methodological recommendations
Article discussing latent semantic analysis and five methodological recommendations.
Date:
2012
Creator:
Evangelopoulos, Nicholas; Zhang, Xiaoni & Prybutok, Victor R.
Object Type:
Article
System:
The UNT Digital Library
Hearing It Through the Grapevine: Positive and Negative Workplace Gossip
This article examines the complex issue of workplace gossip with the intention of providing managers with a deeper understanding of the various functions gossip serves within organizations.
Date:
June 28, 2011
Creator:
Grosser, Travis & Lopez-Kidwell, Virginie
Object Type:
Article
System:
The UNT Digital Library
Causal Latent Semantic Analysis (cLSA): An Illustration
Article discussing an illustration of causal latent semantic analysis (cLSA).
Date:
April 2011
Creator:
Hossain, Muhammad Muazzem; Prybutok, Victor R. & Evangelopoulos, Nicholas
Object Type:
Article
System:
The UNT Digital Library
Network Theory
This book chapter discusses network theory, defined as the proposed processes and mechanisms that relate network properties to outcomes of interest.
Date:
2011
Creator:
Borgatti, Stephen P. & Lopez-Kidwell, Virginie
Object Type:
Book Chapter
System:
The UNT Digital Library
Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective
Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.
Date:
February 2010
Creator:
Ganesh, Gopala & Paswan, Audhesh K.
Object Type:
Article
System:
The UNT Digital Library
A New Approach to Measure Perceived Brand Personality Associations Among Consumers
This article proposes a technique to measure brand associations by asking managers about what personality associations they implement while marketing their brand.
Date:
2010
Creator:
Heere, Bob
Object Type:
Article
System:
The UNT Digital Library
A Theory-of-Planned-Behavior Perspective on B2C E-Commerce
Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.
Date:
2010
Creator:
Ganesh, Gopala & Barat, Somjit
Object Type:
Article
System:
The UNT Digital Library