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A New Approach to Measure Perceived Brand Personality Associations Among Consumers (open access)

A New Approach to Measure Perceived Brand Personality Associations Among Consumers

This article proposes a technique to measure brand associations by asking managers about what personality associations they implement while marketing their brand.
Date: 2010
Creator: Heere, Bob
Object Type: Article
System: The UNT Digital Library
A Theory-of-Planned-Behavior Perspective on B2C E-Commerce (open access)

A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.
Date: 2010
Creator: Ganesh, Gopala & Barat, Somjit
Object Type: Article
System: The UNT Digital Library
Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective (open access)

Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.
Date: February 2010
Creator: Ganesh, Gopala & Paswan, Audhesh K.
Object Type: Article
System: The UNT Digital Library
Network Theory (open access)

Network Theory

This book chapter discusses network theory, defined as the proposed processes and mechanisms that relate network properties to outcomes of interest.
Date: 2011
Creator: Borgatti, Stephen P. & Lopez-Kidwell, Virginie
Object Type: Book Chapter
System: The UNT Digital Library
Causal Latent Semantic Analysis (cLSA): An Illustration (open access)

Causal Latent Semantic Analysis (cLSA): An Illustration

Article discussing an illustration of causal latent semantic analysis (cLSA).
Date: April 2011
Creator: Hossain, Muhammad Muazzem; Prybutok, Victor R. & Evangelopoulos, Nicholas
Object Type: Article
System: The UNT Digital Library
Hearing It Through the Grapevine: Positive and Negative Workplace Gossip (open access)

Hearing It Through the Grapevine: Positive and Negative Workplace Gossip

This article examines the complex issue of workplace gossip with the intention of providing managers with a deeper understanding of the various functions gossip serves within organizations.
Date: June 28, 2011
Creator: Grosser, Travis & Lopez-Kidwell, Virginie
Object Type: Article
System: The UNT Digital Library
Consumers from Emerging Markets: Perceptions and Attitudes Toward Global Sporting Brands (open access)

Consumers from Emerging Markets: Perceptions and Attitudes Toward Global Sporting Brands

This article examines how the transition from emerging market to consumer market has affected consumer perceptions on global sport apparel brands.
Date: 2012
Creator: Kim, Chiyoung & Heere, Bob
Object Type: Article
System: The UNT Digital Library
Latent Semantic Analysis: Five methodological recommendations (open access)

Latent Semantic Analysis: Five methodological recommendations

Article discussing latent semantic analysis and five methodological recommendations.
Date: 2012
Creator: Evangelopoulos, Nicholas; Zhang, Xiaoni & Prybutok, Victor R.
Object Type: Article
System: The UNT Digital Library
Leadership and Knowledge Management in an E-Government Environment (open access)

Leadership and Knowledge Management in an E-Government Environment

This article investigates the relationship between aspects of the Malcolm Baldrige National Quality Award's leadership triad and knowledge management in an e-government context.
Date: February 3, 2012
Creator: Ryan, Sherry D.; Zhang, Xiaoni; Prybutok, Victor R. & Sharp, Jason H.
Object Type: Article
System: The UNT Digital Library

Creating a Collaborative Online Project for an MBA Core course

Poster presented as part of the 2012 University Forum on Teaching & Learning at UNT. This poster discusses creating a collaborative online project for an MBA core course. Traditional face-to-face classes offer the rich interactive experience gained through collaborative group projects.
Date: March 28, 2012
Creator: Evangelopoulos, Nicholas & Jayakumar, Jay
Object Type: Poster
System: The UNT Digital Library
Schedule UTP: Stock Price Reaction and Economic Consequences (open access)

Schedule UTP: Stock Price Reaction and Economic Consequences

This article discusses the effects of the Internal Revenue Service (IRS) requirement to disclose uncertain tax positions (UTP) on a new schedule (Schedule UTP) on firm value and firm reporting behavior.
Date: July 2012
Creator: Abernathy, John L.; Davenport, Stephan A. & Rapley, Eric T.
Object Type: Article
System: The UNT Digital Library
“Managing through Failure”: More than an Oxymoron? (open access)

“Managing through Failure”: More than an Oxymoron?

This article includes observations and principles to assist managers in their efforts to lead subordinates and themselves through failure.
Date: August 20, 2012
Creator: Strutton, David
Object Type: Article
System: The UNT Digital Library
Book Review: Using Social Media in the Classroom: A Best Practice Guide (open access)

Book Review: Using Social Media in the Classroom: A Best Practice Guide

Book review of "Using Social Media in the Classroom: A Best Practice Guide" by M. Poore.
Date: 2013
Creator: Lineros, Jose Victor
Object Type: Article
System: The UNT Digital Library
Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty (open access)

Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty

This article examines the relative impacts of the five senses on team identity and team loyalty.
Date: 2013
Creator: Lee, Seunghwan; Heere, Bob & Chung, Kyu-soo
Object Type: Article
System: The UNT Digital Library
Corporate Responsibility: A Moral Agent or a Profit Agent? A TOMS Shoes Case Study (open access)

Corporate Responsibility: A Moral Agent or a Profit Agent? A TOMS Shoes Case Study

This paper was awarded a Nicholas and Anna Ricco Ethics Award for 2013. In this paper, the author discusses corporate responsibility through a case study of TOMS shoes and their stance in the business world as a for-profit company with social responsibility at its core.
Date: February 2013
Creator: Jakopin, Natalie
Object Type: Paper
System: The UNT Digital Library

Adding New Content to MKTG 3700 - Marketing and Money

Poster presented at the 2013 University Forum on Teaching & Learning at the University of North Texas. This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback.
Date: April 12, 2013
Creator: Ganesh, Gopala
Object Type: Poster
System: The UNT Digital Library

Instructor-Directed, Student-Driven Engagement

Poster presented as part of the 2013 University Forum on Teaching & Learning at UNT. This poster discusses a systematic model of developing and deploying a NextGen core-curriculum course. It features examples of experiential exercises that can be stimuli for attaining student learning outcomes (SLOs).
Date: April 12, 2013
Creator: Pelton, Lou E.
Object Type: Poster
System: The UNT Digital Library
The Economic Relevance of Chief Marketing Officers in Firms' Top Management Teams (open access)

The Economic Relevance of Chief Marketing Officers in Firms' Top Management Teams

This article demonstrates the use of performance attribution analysis to construct a long-short portfolio that buys or sells stocks of firms with or without a Chief Marketing Officer in the Top Management Team.
Date: December 2013
Creator: Abernathy, John L.; Kubick, Tom & Masli, Adi
Object Type: Article
System: The UNT Digital Library
Cause-Related versus Non-Cause-Related Sport Events: Differentiating Endurance Events Through a Comparison of Athletes' Motives (open access)

Cause-Related versus Non-Cause-Related Sport Events: Differentiating Endurance Events Through a Comparison of Athletes' Motives

This article compares the motives of athletes to participate in cause-related or non-cause-related sport events.
Date: 2014
Creator: Rundio, Amy; Heere, Bob & Newland, Brianna
Object Type: Article
System: The UNT Digital Library
Tax Incentive Proposals to Enhance Child Support Payment Compliance and Tax Progressivity (open access)

Tax Incentive Proposals to Enhance Child Support Payment Compliance and Tax Progressivity

This article investigates the public policy and theoretical economic implications associated with tax incentive proposals for child support payments.
Date: February 10, 2014
Creator: Fleischman, Gary M.; Khan, Zafar Dad & Hutchison, Paul D.
Object Type: Article
System: The UNT Digital Library
Comments of the Auditing Standards Committee of the Auditing Section of the American Accounting Association on PCAOB Staff Consultation Paper, Auditing Accounting Estimates and Fair Value Measurements (open access)

Comments of the Auditing Standards Committee of the Auditing Section of the American Accounting Association on PCAOB Staff Consultation Paper, Auditing Accounting Estimates and Fair Value Measurements

This commentary summarizes the contributors’ views on the various questions asked in the PCAOB Staff Consultation Paper.
Date: December 2014
Creator: Abernathy, John L.; Hackenbrack, Karl E.; Joe, Jennifer R.; Pevzner, Mikhail & Wu, Yi-Jing
Object Type: Article
System: The UNT Digital Library
Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport (open access)

Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport

This article tests a model of fan community identification that includes outcome and moderator variables in the contexts of two major professional sport leagues (soccer and baseball) in Japan.
Date: 2015
Creator: Yoshida, Masayuki; Gordon, Brian; Heere, Bob & James, Jeffrey D.
Object Type: Article
System: The UNT Digital Library
How the Source of Audit Committee Accounting Expertise Influences Financial Reporting Timeliness (open access)

How the Source of Audit Committee Accounting Expertise Influences Financial Reporting Timeliness

This practitioner summary article summarizes "The Association between Characteristics of Audit Committee Accounting Experts, Audit Committee Chairs, and Financial Reporting Timeliness,'' which investigates the association between audit committee members’ accounting expertise and financial reporting timeliness.
Date: November 2014
Creator: Abernathy, John L.; Beyer, Brooke; Masli, Adi & Stefaniak, Chad M.
Object Type: Article
System: The UNT Digital Library
Questioning the Validity of Race as a Social Construct: Examining Race and Ethnicity in the ‘Rainbow Nation’ (open access)

Questioning the Validity of Race as a Social Construct: Examining Race and Ethnicity in the ‘Rainbow Nation’

This article uses South Africa as a the research context to examine whether within each race group ethnic differences exist on national identity and social capital measures.
Date: January 2015
Creator: Heere, Bob; Walker, Matthew; Gibson, Heather; Thapa, Brijesh; Geldenhuys, Sue & Coetzee, Willie
Object Type: Article
System: The UNT Digital Library