When expectation fails and motivation prevails: the mediating role of awareness in bridging the expectancy-capability gap in mobile identity protection (open access)

When expectation fails and motivation prevails: the mediating role of awareness in bridging the expectancy-capability gap in mobile identity protection

Article describes how identity theft poses a significant threat to mobile users, yet mobile identity protection is often overlooked in cybersecurity literature. This study adopts a mixed-methods approach and draws on expectancy-value theory to address these gaps and explore the impact of expectations, capabilities, motivational values, technical measures, and awareness on individuals' intentions to achieve mobile identity protection.
Date: September 19, 2023
Creator: Alhelaly, Yasser; Dhillon, Gurpreet & Oliveira, Tiago
System: The UNT Digital Library
Using representational and abstract imagery to createregulatory fit effects (open access)

Using representational and abstract imagery to createregulatory fit effects

Article asserts that visual imagery is one of the most important methods of communicating with consumers, but scholars have generally neglected the role of different forms of visual imagery (representational and abstract). The authors demonstrate that prevention-focused versus promotion-focused mindsets guide the interpretation of meanings conveyed by representational versus abstract visual imagery as a nonverbal means to achieve regulatory fit.
Date: October 19, 2023
Creator: Naletelich, Kelly; Ketron, Seth; Spears, Nancy & Gelves, J. Alejandro
System: The UNT Digital Library