The relationship of attitude measurement with the political campaign process provides the problem area that this study considers. The purpose of this political communication study is to explore in detail and describe various "attitude" profiles of voters and resulting candidate "images" of the 1972 presidential election. These "attitudes" and "images" are determined through the use of three primary research instruments: the semantic differential scale, the Method of Ordered Alternatives, and the political philosophy continuum. In addition to these, a record of actual voting behavior serves as validating support of the measured attitudes. This study deals with "attitudes" toward and candidate "images" of George McGovern, R. Sargent Shriver, Richard M. Nixon, and Spiro T. Agnew, the Democratic and Republican candidates for President and Vice-President in 1972. This descriptive investigation unfolds into three major problem areas: 1. to report and describe "panoramic images" of Nixon,. McGovern, Agnew, and Shriver, as measured by the semantic differential scale. 2. to give an account of voter preferred positions A through I as measured by the Method of Ordered Alternatives in connection with "attitude" as measured by the evaluative factor of the semantic differential scale, and subsequently aligned with actual voting behavior. 3. to determine the …

The problem with which this study is concerned is that of devising methods to assist teachers of Christianity in reaching and attracting a fast-growing and enlightened country. The Adventist church, along with other churches, is being challenged in communicating its message to a populace consisting of varied ethnic groups. This investigation has a two-fold purpose: (1) to study intercultural communications in order to locate principles which are applicable to missionary endeavors, and (2) to place these principles at the disposal of missionary personnel for their selective use in disseminating the beliefs of Christianity.

The problem of this thesis is concerned with the directing and producing of a 1936 peace play, Bury the Dead, by Irwin Shaw. The production attempts to heighten the relevancy of the play to modern audiences. The project experiments with applying contemporary machines and techniques to a dated script containing realistic dialogue, a dualistic point of view, and a surrealistic idea of dead soldiers rising from their graves. The task generates a particular responsibility and challenge in that the use of contemporary machinery must be carefully chosen in such a way that it does not interfere with the message of the play.

It is the purpose of this study to (1) produce a play in an expressionistic style; (2) submit a thesis of analysis; and (3) present the thesis in such a way as to show that an expressionistic style can be applied to a play written for the professional stage in a creative, artistic manner.

The problem with which this study is concerned is that of directing and producing an original play. The study attempts to take an original script which contains very little indication of setting, description of character, or stage direction, and establish workable patterns of interpretation and action, all of which are consistent and compatible with the central theme and idea of the script. The task generates a particular responsibility and challenge in that the experiment is happening for the first time.

In this study, six speeches delivered by Stokely Carmichael, during and immediately following his role as chairman of the Student Nonviolent Coordinating Committee, have been analyzed to determine if, and in what ways, Carmichael used the elements of agitational rhetoric.

The purpose of this study is to examine some aspects the Parent Teacher Association through designing a questionnaire, administering it to individuals involved to some degree in the organization, evaluating the data received, and then making knowledgeable observations about it. The specific aspects to be examined are its role and its communication of goals and programs as seen by several groups. Although the scope is limited to the Texas PTA, attitudes toward PTA in general are reflected in the responses.

This study analyzes five speeches delivered by Martin Luther King, Jr. to determine the ways in which King used the elements of prophetic rhetoric. It examines the major Old Testament prophets, Amos and Ezekiel specifically, for parallels in the following areas: (1) the life, personality, and spiritual calling of the prophet, (2) the language, prophecies, and central themes of the prophet's message, and (3) the historical period in which the prophet lived and the events that created a need for the rhetoric of prophecy.

Four objectives guided the research and writing of this thesis. First, there was an attempt to identify and establish specific educational goals for a group interpretation production. Second, there was an effort to describe certain procedures for selecting, adapting, arranging, and presenting a piece of literature to an audience through a group interpretation performance. Third, this thesis attempted to relate the three modes of group interpretation—Choric Interpretation, Readers Theatre, and Chamber Theatre—as a single art form. Fourth, there has been an attempt to suggest specific evaluative criteria and evaluation sheets for group interpretation performances.

The purpose of this study is to apply Kenneth Burke's dramatistic method' of analysis to Tennessee Williams' play The Night of the Iguana.

The purpose of this study has been to analyze the rhetoric of Gloria Steinem in order to determine how she uses identification in her attempts to unify the members of the Women's Liberation Movement and to enlist the cooperation of others outside the movement. The rhetorical theory and concepts of identification and consubstantiality developed by Kenneth Burke, literary and rhetorical critic, have been used in this study. The representative examples of Steinem's rhetoric which have been analyzed include a speech made at Southern Methodist University on February 3, 1972, Steinem's feature article "Sisterhood," which was published in the 1972 Spring Preview Issue of Ms. magazine, and a speech made by Steinem at the opening session of the National Women's Political Caucus in Houston, Texas, on February 9, 1973. This study has revealed Gloria Steinem to be, during the years from 1967 until the present time, a vital spokeswoman for the Women's Liberation Movement. The means through which Steinem chose to combat the oppression of women was rhetoric. The three examples of Steinem's rhetoric analyzed in this study indicate that her basic premise concerns the long-standing subjugation and exploitation of women by the ruling class -- white males.

The purpose of the study has been to analyze the rhetoric of Malcolm X with Kenneth Burke's dramatistic pentad in order to gain a better understanding of Malcolm X's rhetorical strategies in providing answers to given situations. One speech, determined to be typical of Malcolm X during the last phase of his life, was chosen for the analysis. It was the speech delivered on December 20, 1964, during the visit of Mrs. Fannie Lou Hamer, Mississippi Freedom Democratic Party candidate for the Senate.

The purpose of this study was to attempt to observe and quantify some of the effects of an experiential interpersonal communication training program on the individuals involved. The program studied was Speech 360, a laboratory communication course offered at North Texas State University. The design of the study involved three basic student groups -- a.) the fall 1970 Speech 360 students; b.) the Spring 1971 Speech 360 students; and c.) a control group of students similar to those in the course, but who were not involved in the training program.

The problem with which this investigation is concerned is that of determining a stylistic relationship between the playwriting techniques of Brendan Behan and those of accepted models, both traditional and modern. The approach is divided into two avenues of research. The first is that of establishing a historical perspective for the style of Behan's dramaturgy; the second is that of comparing the reactions to Behan's work by his contemporary critics. The purpose of this study is to analyze the playwriting techniques of Brendan Behan, giving particular emphasis to his methods of characterization and structure. This analysis is not an attempt to evaluate Behan's effectiveness or skill as a playwright. It is, instead, in the form of a comparison-and-contrast report which attempts to present antithetical ideas of playwriting and to arrive, finally, at a synthesis of critical opinion concerning Behan's methods of play construction.

The problem with which this study is concerned is that of identifying the significant variables involved in cross-cultural communication and applying these concepts in communicating the Christian faith to Ashanti tribe members of central Ghana in West Africa.

The purpose of this study is to compare the staging of the Passion Play of Oberammergau, Germany, with the staging of The Great Passion Play on Mount Oberammergau, Eureka Springs, Arkansas. Source material includes literary writings of the century concerning Passion plays, interview with the directors of both productions, and eyewitness accounts of the 1970 producation in Germany and the 1970, 1971 producations in Eureka Springs, Arkansas, U.S.A. Photographs of actors and scenes from both productions are used throughout the thesis.

The purpose of this study is to describe Gordon McLendon's contributions to the broadcast profession and to explain why he is regarded as a leader of that profession. There has been no effort to provide a unified statement of the contributions made by him to the broadcast profession. To provide a complete picture of McLendon's contributions to the broadcast profession, an account is needed of his various innovations and activities.

The purpose of this study is to devise a method of developing competency in the cutting and adaptation of prose and poetry for oral interpretation. This method is a pervasive element of the thesis and consists of (1) general principles derived from theories expressed by both interpretation and literary authorities and from observations made in the classroom, (2) suggested guidelines for cutting specific forms of literature, and (3) illustration of these directives by application to selected prose and poetry.

The purpose of this study is twofold (1) to describe the functions performed by symbols and slogans in communicating ideas, and (2) to quantify the responses of selected groups to contemporary controversial slogans and symbols.

The problem with which this study was concerned was the development of criteria for design of an environment for interpretation. The study analyzed the art of interpretation as a communicative process, derived criteria for design from the spatial requirements indicated by the analysis, and presented a sample design based on the criteria.

The purpose of this study is to determine if a phonetic approach to speech improvement has a relationship to reading achievement, sound discrimination, and developmental articulation at the first-grade level.

Two questions can be posed for study: 1) Will the effect of auditory masking provided by a clinical noise significantly affect the performance of hearing children on the Knox Cube Test? 2) Are there significant differences among brain-injured, mentally, retarded, and "normal" children in ability to adjust to auditory masking in the performance of the Knox Cube Test?

The problem with which this investigation is concerned is that of determining whether or not the history of cigarette advertising in broadcasting developed a pattern from which a model could be abstracted and applied to other product advertisements deemed "controversial" in broadcasting. The history of broadcast cigarette advertising is analyzed in an attempt to abstract a model, The .assumption is made that this model could be capable of predicting future regulation or elimination of broadcast advertising of controversial products.

The characterizations of Kean mirrored the deprivation which he suffered as a child, as well as his wild and volcanic nature. It is difficult in a study of Kean to divorce the actor from the man, and the man from the actor. This thesis concludes that each of these two aspects of this genius of the English stage exerted a profound influence upon the other.