Article asserts that plastic packaging dominates the US grocery industry, which raises the question of whether consumers are purchasing food that is not wrapped in conventional plastic but environmentally friendly packaging. Through their study, the authors hope that their findings provide marketers with fresh insights into the characteristics of consumers willing to purchase grocery items packaged in environmentally friendly materials.

Authors of the article proposed and tested a conceptual model delineating the relationships between COVID-19 stress, commitment to the environment, and intentions for sustainable apparel consumption in terms of intentions for purchasing sustainable apparel and divesting apparel. The authors recommend the sustainable apparel brands and marketers promote how sustainable apparel consumption can protect the environment to make the environment and human beings less susceptible to the future outbreaks of pandemics.