Paper explores the behavior of buyers in Saudi Arabia who are using Instagram to purchase from businesses that use Instagram as their only platform for commerce.

This study examined press freedom in Saudi Arabia coverage in two study periods, which are the Gulf and Yemen wars. Six Saudi newspapers, which represent Saudi regions, have been content analyzed. They are: Al Riyadh, Al Yaum, Al Nadwah, Mecca, Okaz, and Al Jazirah. The major questions are: What are the most salient issues Saudi newspapers dealt with in their editorials during the study period? What are the differences between the two periods of study? And what are the differences between the editorial features of the Gulf and Yemen wars? The normative theory-press freedom theory was conducted for this study. The results support the lack of press freedom during the Gulf War. In contrast, some newspapers have significantly improved their performance during the Yemen War, using a higher level of press freedom.