This article examines the relative effectiveness of emotional advertising over rational advertising and combination advertising on sport consumer behavior.

This article analyzes the mediating role of self-efficacy, hope, and vitality in the relationship that future time perspective has with job satisfaction and organizational commitment.

This article extends evaluative conditioning research by examining how differences in emotional ability impact implicit and explicit attitude formation from conditioning.

This article presents the first comprehensive analytical model that incorporates the false positives both from the perspective of the attacker as well as of the system defender.

This paper contains a systematic literature review of the NeuroIS academic research publications of the last 10 years (2007-2017).

This article draws on case analysis to present two frameworks for evaluating two types of business models, and, through open coding and axial coding on eight Chinese cases, identifies the main components for the evaluation frameworks and critical factors within each component. Using the coding results as a lens, the article applies a cross-case comparative data analysis to establish the multi-level evaluation systems and provides suggestions for entrepreneurs and other stakeholders to better their business model design in China’s rural markets.