The study is undertaken for a more compressive understanding for organizational theory and its applicability to tendency towards improvisation during emergency times among individuals in Non Profit Organizations (NPOs) in Saudi Arabia. The analysis involved an examination of direct effect of learning on tendency towards improvisation and possible mediating effects between organizational learning and tendency towards improvisation among individuals in NPOs, while controlling for key demographic differences (e.g. individuals’ age, education level and years in service, number of full-time staff and volunteers). Self-administered questionnaires were distributed to full-time employees in 13 NPOs in three cities in the western area of Saudi Arabia, namely Jeddah, Makkah and Madinah (N= 304). The main statistical method employed to hypotheses examination was Structural Equation Modeling. The hypothesis examination resulted in three out of five hypnotized paths are to be significant. Two direct relations were interpreted as outcomes of organizational learning, with increases in the level of organizational learning is being positively related to individuals’ self –efficacy and agility. The third significant path interpreted as individuals’ agility is positively related to their tendency to improvise during emergency times, which indicates organizational learning has indirect effect on tendency towards improvisation. Finally, the applicability of organizational learning …

The global increase in the number of mass gatherings and crowded events has brought with it new emergencies and unintended consequences for public administrators and first responders. Crowd managers attempt to overcome these challenges by enhancing operations, alleviating financial losses, keeping event organizers safe from liability and, most importantly, keeping the attendees safe. Effective communication among and between officials and guests has been identified as a key element in this process. However, there is a lack of risk communication studies, especially about heterogeneous crowds that congregate at religious events. With this gap in mind, this research aims to investigate the use of major communication channels available and/or preferred by Muslim pilgrims in Makkah, Saudi Arabia during Hajj to gauge their effectiveness in communicating risk information. This annual religious pilgrimage was chosen because it attracts over 2 million pilgrims from more than 140 countries, most of whom speak different languages and belong to different cultures but perform the same rituals at the same time. This dissertation seeks to answer three broad research questions: “what are the most popular communication channels used by pilgrims,” “what are the weaknesses of the current communication strategies,” and “what can be done to improve risk communication …